首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Writing in Wired Magazine, Jon Katz, a media critic, summarizes the dilemma facing newspaper publishers: "So far, at least, onli
Writing in Wired Magazine, Jon Katz, a media critic, summarizes the dilemma facing newspaper publishers: "So far, at least, onli
admin
2013-07-02
50
问题
Writing in Wired Magazine, Jon Katz, a media critic, summarizes the dilemma facing newspaper publishers: "So far, at least, online papers don’t work commercially or conceptually. They take away what’s best about reading a paper and don’t offer what’s best about being online. The newspaper needs to reinvent itself. The object is not to supersede(代替), or put into a different format, but to gain a toe-hold(小立足点)in cyberspace and even absorb some of its values. "
Reinventing itself is a tall order for an industry that works under constant deadline to produce a new product each day. How can the industry begin to construct a new model that trades on state-of-the-art technology? Paradoxically, the answer comes from reflecting on the past. By analyzing and paring down the essentials of journalism as a craft and a profession, the real essence of the industry will emerge and a predictive model will begin to take shape. To its credit, the newspaper industry has conducted research and written and thought a great deal about what to do in the future.
The challenge for you will be perhaps your greatest ever. As a producer of newspapers, what you must do first is to determine how you conceive yourself. Are you an organization that supplies newspapers or are you an organization that supplies information? This self-analysis is being conducted in turbulent times when conflicting forces threaten to pull the industry apart. Reading a daily newspaper is a habit of millions of middle-age and older Americans. However, today’s young people often prefer more sophisticated media to the daily ritual of the morning newspaper.
We are also experiencing what some call an information explosion that threatens to bury even the most zealous reader and intellectual. Ironically, it is the oversupply of information that holds the key to the survival of the newspaper industry. The digitizing of information has created a vast expansion in the amount of information that is readily available to audiences. Books and manuscripts that previously consumed libraries and other physical spaces are now contained in digital bytes that can move with great speed over vast distances. Quite simply, more information is available to more people more quickly than ever before.
Mass media evolved because people from all walks of life needed help to understand the world around them. Throughout history, newspapers have excelled at collecting, recording, and distributing information at many different levels. As they evolve in light of technological change, newspapers need to embrace that mission anew(再). In fact, defining what is news is now more critical than ever. And it is their ability to do this within the context of new technology that is the key to newspapers’ survival.
According to Jon Katz, ______.
选项
A、newspapers are quite valid commercially
B、we’d better substitute a new format for the old one
C、the purpose of a reinventing of newspaper is to make it dominate the Internet
D、the online papers remove the best of reading, and don’t show the best online
答案
D
解析
事实细节题。第一段第二句指出Jan Katz认为网上报纸失去了对阅读报纸来说最好的东西,却没有提供对于上网来说最好的东西,故[D]是其观点,为正确答案。第一句指出网上报纸并不是商业化或概念化地在运作,故[A]错;首段末句指出对报纸进行彻底改革的目的不是为了代替或建立新的版式,故选项[B]、[C]错误。
转载请注明原文地址:https://kaotiyun.com/show/jwn7777K
0
大学英语六级
相关试题推荐
A、Takethewallettothereceptiondesk.B、Lookfortheownerofthewalletinthecompany.C、Askthereceptionistforhelp.D、P
TheUnitedStatesDepartmentofEducationsaystherearemorethan2,400Americancollegesanduniversities.About100ofthese
HarlemRenaissancereferstoaperiodlastingformorethan10years,duringwhichagroupofAfricanandAmericanwritersprodu
Aneverincreasingnumberofcompaniescometorealizetheimportanceofpublicimage.Publicimagereferstohowacompanyisv
ThemainreasonweexploreMarsistodetermineiflifeeverexistedontheplanet.Wehavetriedforcenturies,startingwith【
ThemainreasonweexploreMarsistodetermineiflifeeverexistedontheplanet.Wehavetriedforcenturies,startingwith【
A、IthasthestrongesteconomyinAfrica.B、ItisthemostfamouscountryinAfricaC、IthasthemoststabledemocracyinAfrica
Althoughinteriordesignhasexistedsincethebeginningofarchitecture,itsdevelopmentintoaspecializedfieldisreallyqui
Althoughinteriordesignhasexistedsincethebeginningofarchitecture,itsdevelopmentintoaspecializedfieldisreallyqui
BecauseSouthAfricansaregenerallysobubbly(热情奔放的)andtalkative,silencesaysalot.Theyarepoliteaswellandifyouare
随机试题
当管线破裂长度在()以上时,需要更换管段。
患者,女性,28岁。主诉右下磨牙进食时不适10日余。检查:面龋洞,达牙本质层,未露髓,探痛,叩痛(—),无松动,冷测验一过性敏感。若患牙检查结果为无探痛,叩痛(+),冷试验迟缓性痛,则患牙的诊断为()
暴怒会伤害
A.镜面舌B.草莓舌C.牛肉舌D.地图舌E.毛舌慢性萎缩性胃炎时常出现()
保本基金的投资目标是( )。
在我国,商业银行开展需要批准的个人理财业务应具备的条件之一是:信誉良好,近( )内未发生损害客户利益的重大事件。
民主革命时期,毛泽东同志在与党内的主观主义、教条主义作斗争的过程中,提出并科学地阐述了实事求是的思想路线。他说:“‘实事’就是客观存在着的一切事物,‘是’就是客观事物的内部联系,即规律性,‘求’就是我们去研究。”实事求是,要求我们研究和把握事物的内在本质及
C2C是指消费者(Consumer)与消费者(Consumer)之间以信息网络技术为手段、以商品交换为中心的商务活动。根据上述定义,下列活动属于C2C的是:
AfamilydoctorchargedtheNightHomeService(NHS)morethan£500,000insevenyearsfornightvisitsthathispatientsdidno
Mostearthquakesoccurwithintheupper15milesoftheearth’ssurface.Butearthquakescananddooccur【C1】______alldepthsto
最新回复
(
0
)