2. 考研
  3. Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

admin2014-09-05  72
问题     Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
    No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
    That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
   【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
    Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B12】
选项 A、Appealing
B、Hooking
C、Fitting
D、Flattering
答案B
解析 空格处填一个动词，[A]Appealing意思是“吸引”，常用的搭配是sth．appeal tosb．，因此在搭配问题上Appealing不符合。[B]Hooking一词作为动词有“吸引”之义，且是及物动词，hook sb．意思是“吸引某人”，因此Hooking为正确答案。[C]Fitting一词表示“适应，适合”，往往使用的句型是sth．fit sb．，意思是“某物适应某人，适合某人”。搭配不符合句式，因此不能选这个Fitting一词。[D]Flattering是一个及物动词，意思是“奉承，谄媚”。语法上符合，但是意思上不太恰当，根据下文的内容：“年轻人因为面临网上海量的信息，往往比较挑剔，因此想要满足他们的要求一直以来都是一件很难的事情”，最贴切的词是[B]Hooking一词。
转载请注明原文地址:https://kaotiyun.com/show/jxK4777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)