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  3. What is important when...? Maintaining customers - Service - Quality products - -

What is important when...? Maintaining customers - Service - Quality products - -

admin2016-09-23  19
问题 What is important when...?
Maintaining customers
- Service
- Quality products
-
-
选项
答案When maintaining customers, it’s important to offer good service. Good service can not only keep regular customers, but it can also attract potential customers. So a company must provide service which can meet or even exceed customers’ expectations. Meanwhile, you should also pay equal attention to providing quality products. Why would customers be loyal to your products? Because they’re easily operated, safe and durable. So it’s an essential element to keep customer defection rate low. What’s more, it’s also important to carry out customer satisfaction survey. The purpose is to provide your company with the information which is necessary to evaluate customers’ needs. It’s helpful to improve customer satisfaction.
解析     本题需要发言的主题是“维系客户”。根据已有的要点1“Service服务”，可以联想到提供良好的服务对维系和吸引客户(keep and attract customers)至关重要。根据已有的要点2“Quality products高品质的产品”，可以联想到高品质的产品可以防止客户流失(keep low customer defection rate)。另外我们还可以补充一些回答的要点，例如，Customer satisfaction survey，进行客户满意度调查可以获取有价值信息，更好地满足客户的需求(meet their needs)；再如，Discounts，打折有助于促销商品(buy your products)。
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