首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2012-02-02
33
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. (262 words)
The author mentions the example of " backpacks" (Line 5, Para. 2) to show the importance of______.
选项
A、pleasing the young as well as the old
B、exploring new market sections
C、increasing usage among students
D、serving both military and civil needs
答案
B
解析
本题属于综合归纳题。做此题需联系上下文。作者谈到一个营销战略是市场更新,即营销经理要寻找新的用户和新的市场。然后作者以书包为例来证明这一点:过去军用的袋子现在被学生当做书包用。因此,作者在这里用的写作手法是例证法,先提出观点,然后举例证明,故本题的正确答案为B。
转载请注明原文地址:https://kaotiyun.com/show/k3na777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
Imagineeatingeverythingdeliciousyouwant—withnoneofthefat.Thatwouldbegreat,wouldn’tit?New"fakefat"products
Ifyouknowexactlywhatyouwant,thebestroutetoajobistogetspecializedtraining.Arecentsurveyshowsthatcompanies
Sportisnotonlyphysicallychallenging,butitcanalsobementallychallenging.Criticismfromcoaches,parents,andotherte
Sincewearesocialbeings,thequalityofourlivesdependsinlargemeasureonourinterpersonalrelationships.Onestrengtho
Forcenturies,explorershaveriskedtheirlivesventuringintotheunknownforreasonsthatweretovaryingdegreeseconomican
Nearlyall"speedreading"courseshavea"pacing"element—sometimingdevicewhichletsthestudentknowhowmanywordsaminut
Untilafewyearsagomostexpertsbelievedthatyoungchildrencouldn’tlieThelatedevelopmentalpsychologistJeanPiagetbel
Wecanseehowtheproductlifecycleworksbylookingattheintroductionofinstantcoffee.Whenitwasintroduced,mostpeopl
随机试题
房地产交易按照不同的标准可以划分为不同种类,按交易客体中土地权利的不同,可分为_______和________。
证券登记结算公司
下列不属于音频文件的格式是
鼻咽部侧壁的结构是
A、大蓟B、小蓟C、地榆D、槐花E、白茅根能解毒散瘀消肿、凉血止血,兼能利尿,善治尿血、血淋的药物是
资金等值是指:
关于钻井法凿井的钻井与井壁施工的先后关系,说法正确的是()。
亮亮正驾驶汽艇在亚洲与非洲的分界线上航行,他现在的位置是()。
Access数据库是
Atthebeginningofthetwentiethcentury,NorthAmericansocietyheld,asanideal,theNuclearFamily.Thispresumablyperfect
最新回复
(
0
)