2. 外语
  3. 1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two childr

1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two childr

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问题 1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two children. However, if advertisers still focused on that segment of the population, they would put themselves out of business. Only about ten percent of American families fit the stereotype, and households with working mothers and singles are on the rise. If advertising is to be successful, it has to identify the potential users of a product and aim its message toward that group.
2 An advertising agency can decide on the best way of reaching potential buyers only if it conducts market research to understand who they are. Are they homemakers or professional people? Are they young or old? Do they live in the city, the country, or the suburbs? Unless the agency obtains detailed data and marketing expertise, the advertising campaign will face failure.
The author believes that advertisers today should do all of the following EXCEPT
选项 A、focus on the traditional family
B、identify potential buyers
C、conduct research
D、obtain marketing expertise
答案A
解析 The author does not believe that advertisers should focus on the traditional family. All of the other answers are given: ...it has to identify the potential users of a product...; ...only if it conducts market research...; Unless the agency obtains detailed data and marketing expertise....
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