首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2015-03-27
72
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L11】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
DEMOGRAPHIC
解析
根据提示信息和上述关键句,可知所填之词应该是demographic。
转载请注明原文地址:https://kaotiyun.com/show/k7Od777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 CFourteenhoursbyplaneanswershowlongdoesittake.Choice(A)answersdoyouliketotravel.
Whoisthespeakerprobablyaddressing?
Whoisthespeakerprobablyaddressing?
Whoisthespeakerprobablyaddressing?
Whathappenedinthecompanylastnight?
Whathappenedinthecompanylastnight?
Whathappenedinthecompanylastnight?
Whoisthespeakermostlikelyaddressing?
Accordingtothearticle,whatisthecompanyplanningtodo?
随机试题
婴幼儿少尿是指24小时尿量
营养性巨幼细胞性贫血是由于缺乏()和(或)()所致。()缺乏时还可有神经精神症状。外周血象呈()贫血,中性粒细胞可出现()。
Thequeerwomankeptoveronehundredcatsinherhouse.
计算机系统是由什么组成的
初产妇26岁,妊娠足月腹型,单胎,左枕前位,宫口开全,胎膜已破,胎头S+3,宫缩弱2小时,胎心100次/分,恰当处理是:
A.中粉B.细粉C.最细粉D.极细粉E.超细粉除另有规定外,眼科用散剂应为
某旅行社2009年1季度利润表的部分数据如表所示,请据此资料回答以下问题。下列指标的高低,旅游企业投资者最为关心的是()。
10月5日,甲向乙借款1000元,同时签订了一份质押合同,约定甲于10月8日将一头母牛作为质物交付给乙,甲如期交付。12月6日,母牛生下小牛一头。根据物权法律制度的规定,下列表述中,正确的有()。
Whereistheman?
NewresearchfromtheUnitedStatessuggeststhatthemillennia-oldtherapyofyogacouldbenefitmillionsofpeoplewhosuffe
最新回复
(
0
)