What is the problem with photography of Africa?

Africa has long been irresistible to art photographers. The problem is that these photographs have, until recently, been taken by non-African photographers. Through their lenses, we have seen the continent’s beauty and its rawness, the savannahs and the cities — but rarely have we seen this through the eyes of those who actually call Africa home.

Thanks to powerful new approaches such as design thinking and crowd-sourcing, it’s easier for companies to get novel ideas. But to see which ones have potential, managers need new assessment criteria. Drawing on his work with firms that have captured big opportunities, Verganti devised a process, rooted in the art of criticism, for creating those criteria.