首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
[A] Inventories of this stored merchandise often need to be financed. Modern marketing is therefore a coordinated system of many
[A] Inventories of this stored merchandise often need to be financed. Modern marketing is therefore a coordinated system of many
admin
2011-02-25
130
问题
[A] Inventories of this stored merchandise often need to be financed. Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: selling the correct product at the proper place, selling it at a price determined by demand, satisfying a customer’s need and wants, and producing a profit for the company.
[B] Raw materials requiring little or no special treatment can be transported by rail, ship or barge at low cost. Large quantities of raw materials travel as bulk freight. But finished products that often require special treatment, such as refrigeration of careful handling, are usually transported by truck. This merchandise freight is usually smaller in volume and requires quicker delivery. Merchandise freight is a term for the transportation of manufactured goods.
[C] The terms market and marketing can have several meanings depending upon how they are used. The term stock market refers to the buying and selling of shares in corporations. As well as other activities related to stock trading and pricing. The important world stock markets are in London, Geneva, New York, Tokyo and Singapore, another tpe of market is a grocery market, which is a place where people purchase food. When economists use the word market. They mean a set of forces or conditions that determine the price of a product, such as the supply available for sale and the demand for it by consumers. The term marketing in business includes all these meanings, and more.
[D] In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services. Such as financing, standardization and grading, and the related risks.
[E] Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. Instead of concentrating solely on product, the company must consider the desires of the consumer. And this is much more difficult since it involves human behavior. Production, on the other hand, is mostly an engineering problem, thus, demand and market forces are still an important aspect of modern marketing. But they are considered prior to the production process.
[F] The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product. Or what the market for the product is before production begins. This is very different from making a product and then thinking about how to sell it.
[G] Because products are often, marketed internationally, distribution has increased in importance. Goods must be at the place where the customer needs them or brought there. This is known as place utility, it adds value to a product. However, many markets are separated from the place of production. Which means that often both raw materials and finished products must be transported to the points where they are needed.
[H] Along all points of the distribution channel various amounts of storage are required. The time and manner of such storage depends upon the type of product.
选项
答案
E
解析
前三段定了以后,游览剩余的选项,我们发现只有E项还在讲现代营销的内容,从逻辑上讲它应该与上文现代营销的内容相衍接。所以本段应选E。
转载请注明原文地址:https://kaotiyun.com/show/l4Z4777K
0
考研英语一
相关试题推荐
Maintainingclassroomdisciplineisagrowingproblemformanyschools.(46)Somechildrenseemincapableoffollowingtherules,
Thegoodnewsmadeheadlinesnationwide:Deathsfromseveralkindsofcancerhavedeclinedsignificantlyinrecentyears.Butth
Thebiggestdangerfacingtheglobalairlineindustryisnottheeffectsofterrorism,war,SARSandeconomicdownturn.Itisth
Itisacuriousparadoxthatwethinkofthephysicalsciencesas"hard",thesocialsciencesas"soft",andthebiologicalscie
Cigarettescanseriouslydamageyourcountryside.Fannedby112km/hSantaAnawinds,firesweptacross4,250hectaresnearthem
Cigarettescanseriouslydamageyourcountryside.Fannedby112km/hSantaAnawinds,firesweptacross4,250hectaresnearthem
Ah,blissfulsleep,whenweleaveourdailytoilsbehindandslipintomindlessrepose.Ordowe?(46)TworeportsinScience,on
WecanlearnfromthefirstparagraphthatintheworldtheschemeoftollingsystemsisAccordingtothetext,themayorofLo
Scholarsandstudentshavealwaysbeengreattravelers.Theofficialcasefor"academicmobility"isnowoftenstatedinimpress
Galileo,perhapsmorethananyothersingleperson,wasresponsibleforthebirthofmodernscience.Hisrenownedconflictwith
随机试题
传播学的研究对象是
A.活血止痛散B.正骨水C.养血荣筋丸D.独活寄生合剂E.沈阳红药患者症见伤后疼痛,活动受阻,常因运动时间长久后伤处附近关节疼痛,乏力,酸软,极度痛苦。治疗可选用的中成药是
与《药品生产质量管理规范》(GMP)的规定不符的是()
()是指由政府价格主管部门或者其他有关部门,按照定价权限和范围规定基准价及其浮动幅度,指导经营者制定的价格,对于实行政府指导价的房地产,由于经营者应在政府指导价规定的幅度内制定价格,所以,估价结果不得超出政府指导价规定的结果。
北海公园里的延楼属于()
Windows7中,对文件和文件夹的管理是通过()来实现的。
下列关于保险的社会管理作用的说法中错误的是()。
设离散型随机变量X服从参数p(0<p<1)的0一1分布.(Ⅰ)求X的分布函数F(x);(Ⅱ)令Y=F(x),求Y的分布律及分布函数G(y).
下面说法正确的是()。
Recently,greatadvanceshavebeenmadeinthestudyofVenussurfacebytheuseofradarwavesto______thedensecloudlayer.
最新回复
(
0
)