首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
admin
2015-11-16
65
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize
【C8】
选项
答案
M
解析
空格所在句的前一段谈到点击付费广告有缺点,本段介绍一些新的替代做法,由此可推知本句句意为:几个月前Gross开发了一种代替点击付费广告的模式。备选动词中的pioneered“开拓,开发”与句意相吻合,故M)为答案。
转载请注明原文地址:https://kaotiyun.com/show/laQ7777K
0
大学英语六级
相关试题推荐
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
随机试题
下列选项中哪些属于香港特别行政区长官的职权?()
(2010年)BeCl2中的Be原子杂化采取的杂化类型为()。
在工程开工前必须编制完成的技术文件有()。
某施工:单位承接了一段长66.8km,宽7m的水泥混凝土路面施工任务,该工程穿越人口密集区。根据现场实际情况,所需混凝土需由现场制备,并采用轨道式摊铺机施工。该工程合同约定工期为85天,经计算,摊铺机总工作量为320个台班。项目部将整个标段划分为两个工作量
按照个人所得税的规定,下列各项中表述正确的是( )。
()是指当投资者的资金无法满足保证金要求时,其持有的头寸面临强制平仓的风险。
只要观察一下语言的变迁史,就会发现,语言体系一直具有强悍的自我________机制,会以一种温和的集体________模式,淘汰那些失效的语词。这意味着语言会利用时间效应来进行自我筛选和自我净化,只有数量很少的新语词能够穿越这种“时间筛子”,成为上一历史时
1965年支援农村生产支出和农林水利气象等部门的事业费是1950年的()。
简述什么是教学原则。
A、Theyshouldgiveuptalking.B、Theyshouldbothmakeacompromise.C、Theycanmeetnexttime.D、Theyarebothhalfway.B男士话中的“
最新回复
(
0
)