首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
admin
2015-11-16
35
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize
【C8】
选项
答案
M
解析
空格所在句的前一段谈到点击付费广告有缺点,本段介绍一些新的替代做法,由此可推知本句句意为:几个月前Gross开发了一种代替点击付费广告的模式。备选动词中的pioneered“开拓,开发”与句意相吻合,故M)为答案。
转载请注明原文地址:https://kaotiyun.com/show/laQ7777K
0
大学英语六级
相关试题推荐
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
It’saparlorgameinpublishingcirclestospeculatehowlongitwilltakebeforee-booksconstituteamajorityoftheindustry
随机试题
A.较牢固地与酶分子上一类或几类必需基团结合B.占据酶活性中心阻止作用物与酶结合C.酶可以与作用物、抑制剂同时结合D.抑制剂能与酶一作用物复合物[ES]结合,不能与游离酶结合非特异性不可逆抑制作用是
A、20%甘露醇B、吲哒帕胺C、安体舒通D、速尿E、双氢克尿噻渗透性利尿剂为()
A.环磷酰胺B.柔红霉素C.甲氨蝶呤D.长春新碱E.全反式维甲酸常用于急性早幼粒细胞白血病的药物是
慢性肾小球肾炎患者,尿蛋白≥1g/d,血压应控制在( )。慢性肾小球肾炎患者,尿蛋白<1g/d,血压应控制在( )。
被他汀类药物抑制的酶的作用底物是
根据国际私法的理论,下列哪些选项可以作为当事人属人法的连结点是?
输往欧盟的货物带有木质包装,不得带有大于( )mm的虫孔。
对于长期投资,最适当的融资方式是()。
1978年,在湖北随县出土的乐器是()。
一项研究调查了学生类型(大学新生和老生)对于体育教学改革的态度,结果如下页表所示。那么,学生类型与对待体育教学改革的态度之间的相关系数(Ф系数)是
最新回复
(
0
)