首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
—Read the article below about public image. —Choose the best word to fill each gap, from A, B, C or D. —For each question 19—33,
—Read the article below about public image. —Choose the best word to fill each gap, from A, B, C or D. —For each question 19—33,
admin
2014-03-03
81
问题
—Read the article below about public image.
—Choose the best word to fill each gap, from A, B, C or D.
—For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
—There is an example at the beginning.
Significance of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19)______ just as the product, price, place, and promotional efforts are.
A firm’s public image (20)______ a vital role in the attractiveness of the firm and its products to employees, customers, (21)______ to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22)______ to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23)______ will undoubtedly find resistance from employees who see (24)______ threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25)______ low quality products and false claims would be widely looked down upon.
A firm’s public image, (26)______ it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27)______ a quality image, this is not easily countered or imitated by competitors. (28)______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29)______ favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30)______ firms in the same industry without such a good reputation and public image.
(31)______ of factors affect the public image of a corporation. (32)______ include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33)______ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、plant
B、jobs
C、machines
D、themselves
答案
B
解析
根据上下文,应选择jobs。一家高度自动化的工厂可能受到贷款人和股东的赞许,但无疑会遭到职工的反对,因为他们看到,他们的工作受到了威胁。不能选择themselves,因为他们面临失业的危险,而不是他们本身受到威胁。
转载请注明原文地址:https://kaotiyun.com/show/lcoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
ThevisitoftheAmericanDelegationwill______.WhydoesMr.SmithinviteChinesefriendstovisithiscountry?
Lookattheformbelow.Youwillhearamanaskingacolleagueforinformationaboutaformeremployee.PersonnelRecordNAME:S
•YouwillheararadiointerviewwithDavidMeermanScott,writer,consultant,conferencespeaker.•Foreachquestion23-30,ma
•Youwillhearaprofessorgivingatalkontheslowdownsoftheworldeconomy.•Foreachquestion23-30,markoneletter(A,
ThemergerwasexpectedtohelpthecombinedcompanytoTheChairmanrecentlyblamedthegroup’spoorperformanceon
•Inthispartyoulistentwicetoalongconversation,interviewormonologue,andanswereightquestions.•Beforeyoulisten,
1DickhadplannedtoinviteCathytogotoaconcerton(9),butCathyhastoworkonthisday.2Concertstartingtime:A
•YouwillheararadiointerviewwithBrianWilliams,amanagementexpert.Theinterviewdealswithstaffmanagementissues.•Fo
Youwillheararadiointerviewaboutthesportswearindustry.Foreachquestion(23-30),markoneletter(A,BorC)fortheco
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
随机试题
Thestudentswillbenotifiedregardingthedateoftheentranceexaminations.
按照对销售的认识程度,销售机会可划分为()
下列哪种情况下动脉CO2分压降低?
患儿,2岁。昨晚吃奶油蛋糕2只,夜间阵阵哭闹,呕吐2次,至今晨大便3次,便稀薄,便后哭闹减轻,不思进食,舌苔垢腻。其治法是()
某市因进行道路建设,需征收王某拥有的一处独院住宅,甲房地产估价机构接受委托对该房屋及其室内装饰装修的价值进行了评估。王某对估价报告中房屋部分的评估结果没有异议,但认为室内装饰装修评估结果仅为15万元被严重低估,理由是他3年前装修连同购置家具的实际费用超过3
下列事实,属于法律行为的是()。
A、1B、16C、36D、49A圆圈中的数字从6开始,按逆时针方向依次是61、52、43、34、25、(16)。考点点拨形式上是图形形式数字推理,实质是多次方数列,题中的多次方数提示了此题的数字推理规律。
某开发小组欲开发一个较大规模的项目,开发小组对项目领域熟悉且该项目与小组开发过的某一项目相似,则适宜采用()开发过程模型。
基于计算机的信息系统主要包括计算机硬件系统、计算机软件系统、数据及其存储介质、通信系统、信息采集设备、()和工作人员等七大部分件。
DearMr.Green,FromtheMarch4issueoftheInternationalBusinessDailywehavelearnedthatyouareinthemarketforch
最新回复
(
0
)