首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Apple’s launch of the iPad is a gamble in more ways than one. To start with, it’s obviously a bet that there are millions of peo
Apple’s launch of the iPad is a gamble in more ways than one. To start with, it’s obviously a bet that there are millions of peo
admin
2014-03-21
33
问题
Apple’s launch of the iPad is a gamble in more ways than one. To start with, it’s obviously a bet that there are millions of people looking for a new way to surf the Web, watch movies, and read magazines. But it’s also a more fundamental gamble; namely, that people will pay for quality. Starting at five hundred dollars, the iPad is significantly more expensive than its competitors. But Apple’s assumption is that, if the iPad is also significantly better, people will happily shell out for it(as they already do for iPods, iPhones, and Macs).
For Apple, "build it and they will pay" is business as usual. But it’s not a universal business truth. On the contrary, companies like Ikea, H. & M. , and the makers of the FlipVideo camera are flourishing not by selling products or services that are "far better" than anyone else’s but by selling things that aren’t bad and cost a lot less. These products are much better than the cheap stuff you used to buy, and they tend to be appealingly styled, but, unlike Apple, the companies aren’t trying to build the best mousetrap out there. Instead, they’re engaged in the " good-enough revolution. " For them, the key to success isn’t excellence. It’s well-priced adequacy.
These two strategies may look completely different, but they have one crucial thing in common; they don’t target the amorphous blob of consumers who make up the middle of the market. Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers, because, in many businesses, high- and low-end producers are taking more and more of the market. In fashion, both H. &M. and Hermes have prospered during the recession.
While the high and low ends are thriving, the middle of the market is in trouble. Previously, successful companies tended to be attracted toward what historians of retail have called the Big Middle, because that’s where most of the customers were. These days, the Big Middle is looking more like "the mushy middle". The companies there—Sony, Dell, General Motors, and the like—find themselves squeezed from both sides. The products made by midrange companies are neither exceptional enough to justify premium prices nor cheap enough to win over value-conscious consumers.
This doesn’t mean that companies are going to abandon the idea of being all things to all people. If you’re already in the middle of the market, it’s hard to shift focus—as G. M. has discovered. And the allure of a big market share is often hard to resist, even if it doesn’t translate into profits. According to one estimate, Nokia has nearly twenty times Apple’s market share, but the iPhone alone makes almost as much money as all Nokia’s phones combined.
It can be inferred from the third paragraph that
选项
A、maybe there is a shrinking middle-end market.
B、high-end market is more flourishing than others.
C、middle-end market is the target of big companies.
D、low-end market tends to be ignored by companies.
答案
A
解析
推断题。第三段首句指出了苹果以及其他类型的两种公司成功的原因,之后对其做进一步分析,由此可以看出中端市场风光不再,其市场份额正在被高端和低端市场所侵蚀,故[A]为答案。由第三段第二句可知,两者之间没有进行比较,[B]无依据;[C]和[D]与该段意思矛盾,排除。
转载请注明原文地址:https://kaotiyun.com/show/lkUK777K
0
专业英语四级
相关试题推荐
Whathashappenedtotheman?
Whyiseverycompanysomuchinterestedintheprocessofcustomersatisfaction?Theanswerisrathersimple—thecustomerpurcha
Themainstructureofanuclearfamilyconsistsof
Whichofthefollowingsentenceshasanobjectcomplement?
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouwereunabletorecallit?(1)_____thishappensagain,do
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouwereunabletorecallit?(1)_____thishappensagain,do
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouwereunabletorecallit?(1)_____thishappensagain,do
Whohasn’twantedtomasternotjusttwolanguagesbut10?TakeGiuseppeMezzofanti,a19th-centurypriestwhowassaidtobe(1)
Afteracarefulinvestigation,thecommitteedecidedto______theoldhall.
"Canwespeakofthedeathoftheuniversity?"anEnglishnewspaperrecentlyasked.Anotherofferedthediagnosis:"Stillbreath
随机试题
福建工夫茶冲泡的全部器具包括()。
创建一个带条件的宏,用于判断窗体中“产品”表“产地”字段的值为“上海”,则其条件表达式为()
简述先报价的优点和缺点。
女,45岁,晨起锻炼时突发右下腹痛4小时,伴恶心,今年有多次相似发作史。查体:右下腹深压痛;尿常规:白细胞少量,红细胞(+++)。诊断首先考虑
A.2~30flB.30~35flC.35~90flD.90~160flE.36~360fl正常嗜酸性粒细胞直方图的范围在
35岁,女性,风湿性心脏病心力衰竭患者,应用洋地黄和利尿药后,出现恶心、呕吐,心电图示室性早搏呈二联律或三联律。其次应注意补充
《全国主体功能区规划》提出,根据陆地国土空间与海洋国土空间的(),以及海洋系统的相对独立性进行开发,促进陆地国土空间与海洋国土空间协调开发。
X1、X2是两个独立的基本事件,事故发生的结构函数为T=X1+X2,各基本事件发生的概率为P(X1)=0.1,P(X2)=0.05,则发生事故的概率是()。
存款保险制度是()的实践形式。
2020年甲盐场占地面积为300000平方米,其中办公用地35000平方米,生活区用地15000平方米,盐滩用地250000平方米。已知当地规定的城镇土地使用税每平方米年税额为0.8元,甲盐场当年应缴纳城镇土地使用税税额的下列计算中,正确的是(
最新回复
(
0
)