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  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when…?
    Choosing new premises
    - Location
    - Cost
    -
    -
B: What is important when…?
    Preparing for a business meeting
    - Conference room
    - Agenda
    -
    -
C: What is important when…?
    Entering overseas market
    - Market research
    - Advertisement
    -
    -
选项
答案If you choose topic A: what is important when choosing new premises? Choosing new premises is of great importance for the beginning and expansion of one’s business. I have good reasons to suggest that four factors must be taken into consideration. The first and foremost is location. If the premises are located within the commercial area downtown, clients may find and visit the company easily and frequently. Otherwise, they may really have trouble finding the way to the company and business may be affected. Cost is the second factor to be considered. High costs of renting or buying premises bring heavy burden to the operation of the company. Of course, If the location of premises is good, lower cost is preferred. The number of staff is another factor. The size and space of premises should be in proportion to the number of staff. No one is willing to work in a crowded office. Last but not least, the surroundings of the premises should be considered as well. If there are restaurants and parks nearby, staff may have meals conveniently and have a walk after work, which are beneficial to their health. If you choose topic B: what is important when preparing for a business meeting? A successful business meeting is an active way to exchange information and enhance cooperation in the business field. In order to make good preparation for the meeting, choosing and arranging the conference room are most important. The conference room should be clean, spacious and well-equipped to guarantee that the meeting will be held smoothly. The agenda of the business is important too. The agenda should be decided by the organisers and printed on handouts. In this way, the people who will attend the meeting have a clear knowledge of the main topics of the meeting. The speakers should be invited several weeks or days before the meeting is held. Undoubtedly, some influential economists and businessmen are ideal speakers who have adequate information and experience to share with attendants. The last point I want to mention is that the cost of the meeting should be controlled well. It is necessary for the organisers to work out all the costs and try to make good use of money. If you choose topic C: what is important when entering overseas market? When deciding how to enter overseas market, we should consider several factors. Firstly, doing market research is an essential element. Market research is the activity of collecting and studying information about what our target consumers want, need and buy, since they have different cultural background. customs and habits from people of our own country. We can do market research ourselves or employ specialists to do that. Secondly, advertisement is also important, because it can make our products well-known and attract potential customers. We’d better choose an experienced local advertisement agency to design a novel and suitable ad for our product. Furthermore, setting up a branch or subcompany is necessary, because the employees who are exploring overseas market need premises. The scale of the branch depends on the turnover of the business there and the fixed overseas branch shows the company’s long-term strategy for development. Finally, it’s crucial to recruit veteran local marketing managers to promote our products more effectively. Obviously, this saves the trouble of language problem and culture shock.
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