首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2017-03-01
78
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship"
to move as much of these goods as possible.
Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor (努力) to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction— the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration (恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
In discussing the marketing concept, the author focuses on______.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
A
解析
推理判断题。文章第一段介绍了“市场营销”概念普及之前的情况:生产厂商只关心生产效率和产品销售;第二段介绍了市场营销的概念及其特点;第三段进一步分析了营销概念的特征并举例说明。由此可知,文章主要是围绕市场营销的特征来说明的。
转载请注明原文地址:https://kaotiyun.com/show/lpHC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
IntheUnitedStates,thefirstdaynursery,wasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】_____
TheChinesegovernmenthadarrested774peopleoverthepasttwomonthsaspartofanationwideactionontheproductionandsal
Withoutelectroniccomputers,muchoftoday’sadvancedtechnology______.
Employeesare______tojointhecompany’spensionplanafterayear’sservice.
______,Icouldn’tfindthewaytothepostoffice.
PublicbusesrunningonBeijing’sstreetsaremoreeye-catchingcomparedwiththeirformerdullcolor.【C1】______,fiveorsixy
Whenyouwerelookingforareliable,honestautomechanic,howdidyoufindhim?Beforeyouwentintothatrestaurantyourecen
Wemustfinishthejob,nomatter______difficultitis.
We______tostartourbusiness,butweneverhadenoughmoney.
PeopleinBeijingwearalotofclothingduringwintertodefendoffthecold.IntheUnitedStates,however,peoplewearlessp
随机试题
论述艺术鉴赏的过程。
骨折X线检查的重要意义是()
A.骨髓B.胸腺C.脾D.中胚叶E.肝胚胎第6周后主要造血器官是
下列不属于市政给水管网作为消防水源条件的是()。
自动喷水灭火系统的报警阀组可分为()等几种。
下面( )不属于中央地方共享税。
卧薪尝胆:勾践
下列四个选项中,不属于软件测试应该遵守的原则的是A)程序员应当参与测试自己的程序B)充分注意测试中的群集现象C)应当对每一个测试结果做全面检查D)测试用例应当由测试输入数据和与之对应的预期输出结果两部分组成
数据的完整性是指
【B1】【B16】
最新回复
(
0
)