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Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
admin
2023-03-24
26
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】________. Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________is Prada, whose brand value【C20】________ 63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C5】
选项
A、proposes
B、reckons
C、decides
D、predicts
答案
B
解析
主语the firm指代上段提及的Millward Brown公司,空格词作谓语,其宾语是位于句首的从句“排名前100名的公司总价值达2.6万亿”。基于主语宾语的语义,谓语应为能得出该数据的方式。B项reckons“估算”正确。所公布的数据与该公司的提议或决定无关,故排除A项proposes“提议”及C项decides “决定”。所公布的数据也不属于对未来的预测,故排除D项predicts“预测”。
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0
考研英语二
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