2. 考研
  3. Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that

Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that

admin2019-08-01  77
问题     Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that advertise their products to mass audiences must strictly deliver on their promises, and the quality of their goods must live up to the hype put out by the sellers. In order to examine just how important truthful advertising is, let us consider for a moment a world in which there was no such constraint imposed upon sellers. It would be a world where advertisers were free to exaggerate or even lie as they pleased, doing anything to make their products look great, even when it’s of inferior quality.
    Firstly, the unreliability of the goods in question would no doubt shatter consumer confidence. Wary buyers would shop much less, thus decreasing the volume of trade and leading to a weakened overall economy. Further, the market would find itself stagnating, the lack of growth attributable to the fact that everyone is reluctant to buy products of which they are uncertain. Without growth, no progress is achieved.
    Innovation on all fronts would suffer as well. With consumers constantly on guard against getting ripped off, brand loyalty would be more important than ever. Buyers would simply stick with products that they know to be of good quality and be very hesitant to spend their money on "riskier", unfamiliar ones. This would make entry into the market by new sellers or producers almost impossible, even if their products were of better quality than existing ones, simply because no one would be willing to give them a try. With new players effectively barred from the game, we’re left with the same goods in the market, day after day, year after year.
    In the real world, however, truth in advertising allows American consumers to trust the boasts of producers. Thus, brand loyalty is less of an impenetrable barrier to entry. In order to enter into the market, new sellers or producers would simply have to create a better product and then announce the fact. Those who violate the principle of truth in advertising by making false claims of quality are punished on two fronts. The first is by the law and the second, perhaps more effectively, is by the buyers themselves, who will refuse to do business with the dishonest seller in the future. Imposed by both law and market forces, the principle of truth in advertising is a useful tool that allows for a more efficient, pliable market poised for growth and constantly reinvigorating itself with new producers and goods. These producers are constantly competing against one another for the right to sing the praises of their products—truthfully, of course.
The main point of the text is that______.
选项 A、the negative effects of a lack of truthful advertising laws must be avoided at all costs
B、because truthful advertising laws exist, the economy is prosperous and healthy
C、without enforceable and reliable truth in advertising, the American economic system could not properly function
D、the result of a lack of truthful advertising laws in the United States is foreseeable, and thus examinable
答案C
解析 属主旨思想题。文章第一句就指出“广告宣传应实言以告是美国自由市场经济体系中的一个核心概念”。第二、三、四段从反面论述“如果没有对广告方面的约束，产品质量会不可靠，消费者对产品的信心会动摇，各个阵线的改革行动也同样遭殃”。最后一段又从正面论述，有了这种原则，消费者则会相信生产厂商的自我推销，有助于建立效率更高、适应性更强的市场，从而为经济增长做好准备。由此可知，选项C正确。选项A中的at all costs(不惜任何代价)用词过于绝对；选项B与最后一段倒数第二句内容不符，除了法律还有市场力量，二者结合才能保证经济繁荣健康；选项D是文中细节，不能概括全文。
转载请注明原文地址:https://kaotiyun.com/show/m22Z777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)