首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2019-03-30
17
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C3】
选项
A、stern
B、heavy
C、harsh
D、stiff
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/mOoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Lookatthenotesbelow.•Youwillhearaconversationbetweentwofriendsaboutajobvacancy.JobwithMATSUas(5)______
•Lookatthenotebelow•Youwillhearatalkbetweenaboyandagirl.1Thereisagreatshowatthe(5)theater.2She’ll
•Youwillhearatalkpresentedbyareporter,aboutnewproductintroduction.•Foreachquestion23-30markoneletter(A,B
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
Individual-to-groupcommunicationincludes______.Thecompanylobbiesare______.
•Youwillhearfivespeakerstalkingaboutbusinesstrips.•Foreachrecording,choosethereasonthespeakergivesforthetr
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
•YouwillhearaninterviewwithMrLyon,afundmanager,byareporterfromBusinessWeek.•Foreachquestion23-30,markone
•Youwillhearapassageaboutenterprisesengagedinthird-marketcooperation.•Foreachquestion23--30,markoneletter(A,B
随机试题
举例说明单行在临床应用中的特点。
当发生手足搐搦症时,说明其血钙已低于
图示三根压杆均为细长(大柔度)压杆,且弯曲刚度均为EI。三根压杆的临界荷载Fcr的关系为:
某企业预计明年销售收入将达到6000万元,总成本费用将为5600万元,该企业明年应缴纳()。
工程咨询的特点包含()。
下列关于应付职工薪酬核算的说法中,正确的有()。
()是手动托盘搬运车的特点。
英国资产阶级和新贵族拥立斯图亚特王朝复辟和发动“光荣革命”的相同目的是:()。
下面全是词牌的一项是:
Oneofthebasiccharacteristicsofcapitalismistheprivateownershipofthemajormeansofproduction—capital.Theownership
最新回复
(
0
)