2. 外语
  3. Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by t

Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by t

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问题     Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a【C2】______extent, Justas the product, price, place, and promotional efforts【C3】______.
    A firm’s public image【C4】______a vital role in the attractiveness of the firm and its products to employees, customers,【C5】______to such outsiders as stockholders, suppliers, creditors(债权人), government officials, as well as【C6】______special groups. With some things it is impossible to【C7】______all the diverse publics: for example, a new highly automated plant may meet the【C8】______. Of creditors and stock holders, but【C9】______will undoubtedly find resistance from employees who see their【C10】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C11】______low quality products and false claims would be widely【C12】______.
    A firm’s public image, if it is good, should be【C13】______and protected. It is a valuable asset【C14】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C15】______a quality image, this is not easily countered or imitated by competitors.【C16】______an image may enable a firm to charge higher prices, to woo(争取)the best distributors and dealers, to attract the best employees, to【C17】______the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C18】______such a good’ reputation and public image.
    A number of factors【C19】______the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C20】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C9】
选项 A、they
B、some
C、it
D、we
答案C
解析 此题属于语篇连接题。此处需要一个代词，根据句子结构可知被其代替的词应是anew highly  automated plant，而不是creditors and stockholders，故选项C)it正确。
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大学英语四级

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