首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Financial Risks Several types of financial risk are encountered in international marketing (the major problems include comme
Financial Risks Several types of financial risk are encountered in international marketing (the major problems include comme
admin
2012-07-30
31
问题
Financial Risks
Several types of financial risk are encountered in international marketing (the major problems include commercial, political, and foreign exchange risk.
46 They include solvency, default, or refusal to pay bills. The major risk, however, is competition which can only be dealt with through consistently effective management and marketing. 47 Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or any other disagreement over which payment is withheld. One company, for example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. 48 The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost.
Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion, and restriction or cancellation of import licenses. 49 Management information systems and effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk, so marketers must be prepared to assume them or give up doing business in particular market.
Exchange-rate fluctuations inevitably cause problems, but for many years, most firms could take protective action to minimize their unfavorable effects. 50 International Business Machine Corporaion. for example, reported that exchange losses resulted in a dramatic 21. 6 percent drop in their earnings in the third quarter of 1981. Before rates were permitted to float, devaluation of major currencies were infrequent and usually could be anticipated, but exchange-rate fluctuations in the float system are daily affairs.
A Political risk is an environmental concern for all businesses.
B One unique risk encountered by the international marketer involves financial adjustments.
C Commercial risks are handled essentially as normal credit risks encountered in day-to-day business.
D The distributor tested the shipment and declared it to be below acceptable taste and texture standards.
E Floating exchange rates of the world’s major currencies have forced all marketers to be especially aware of exchange-rate fluctuations and the need to compensate for them in their financial planning.
F Many international marketers go bankrupt each year because of exchange-rate fluctuation.
选项
答案
A
解析
本段主要谈政治风险,因此选A最合适。
转载请注明原文地址:https://kaotiyun.com/show/mdGd777K
本试题收录于:
职称英语综合类C级题库职称英语分类
0
职称英语综合类C级
职称英语
相关试题推荐
AthevolunteersdoBbecauseshedoesnothaveaweightproblemCbecausethelifetherecanbeveryboringDmakepeopleovere
TVGamesShowsOneofthemostfascinatingthingsabouttelevisionisthesizeoftheaudience.Anovelcanbeonthebests
AtosendgoodstovariouspartsoftheworldBatanytimeduringtheyearChasgreadypromotedtradeDisitpossibletoprod
MindThoseMannersontheSubwaySo,thereyouare,justsittingthereinthesubwaycar,enjoyingthatbookyoujustbought
TheFutureofthePress?1Interestingthingsarehappeninginthepress.Newspapercirculation(销量)inEuropeisfallingandIrel
Accordingtothepassage,Coustean’sinfluenceisgreatbecausehe______.WhatdebtdoweoweCousteauaccordingtoParagraphs
Accordingtothepassage,Coustean’sinfluenceisgreatbecausehe______.Fromthesecondparagraph,weknowthat
ADifferentsportsrequiredifferenttrainingprograms.BSciencemaybetooimportanttoday.CSportsequipmenthasbeenimp
TheAnimalsinDesertSomedesertanimalscansurvivetheverystrongsummerheatanddrynessbecausetheyhaveveryunusual
ReducePackagingPressureincreasedrecentlyonBritishsupermarketsandretailerstoreducepackagingaspartofananti-wa
随机试题
内陷阴伤胃败用何方内陷邪盛热极用何方
《普通住宅小区物业管理服务等级标准》各等级服务分别由()等主要内容组成。
在110kV以下变电所设计中,设置于屋内的干式变压器,在满足巡视检修的要求外,其外廓与四周墙壁的净距(全封闭型的干式变压器可不受此距离的限制)不应小于下列哪一项数值?()
下列选项中,不属于合约标的资产的是()。
弗洛伊德的人格结构理论,把人格分为()三个部分。
泰勒《课程与教学的基本原理》一书中提出的课程开发模式是()。
“人有多大胆,地有多大产”表明
GreatDepressionI.ThedefinitionofgreatdepressionA.definition:a【T1】______depression【T1】______B.place:America,tri
ThesearchforacheapalternativefuelhasledAmericanscientiststostudythepotentialof______.
YourpassportisyourofficialidentificationasanAmericancitizen.InAmerica,mostpeopleneverconsiderobtainingapasspor
最新回复
(
0
)