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  3. For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

admin2023-02-13  37
问题     For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit margins and can cause a lot of logistic difficulties. A well-streamlined policy is needed and it demands creating processes that are clear for the customer on the one hand, and feasible for the seller on the other hand. Here is why streamlining a return policy in e-commerce is vital for success:
    An unclear or inflexible return policy may result in lost sales. For customers, shopping online means giving up seeing, touching and trying an item in order to get other advantages, such as convenience, a better price or availability (可获性) of certain goods. Some customers fear that the product might not be as good as expected or might arrive damaged. They demand to know exactly how to return the products and receive their money back. The following chart shows the consequence of an unclear return policy.
    Why do you give up a shopping cart with items you’ve added for purchase?
    Willing to complete the purchase, but getting distracted.       30%
    Unclear return policy.                                                               29%
    Choosing to shop in store.                                                      26%
    Lack of international payment.                                             9%
    Others.                                                                                 6%
    A clear returns policy increases customer satisfaction. A latest report revealed that 53% of customers were satisfied when the return policy and procedure was clear.
Many e-commerce sellers believe that international returns
选项 A、lead to lost sales
B、reduce their profits
C、increase their sales
D、damage their reputation
答案B
解析 细节辨认题。由题干中的e-commerce sellers和international returns定位到文章第一段第一、二句。定位句指出，对于许多电子商务卖家来说，一想到退货，尤其是国际退货，就头痛。这不仅削减了利润率，而且可能导致许多物流方面的困难。reduce their profits是对定位句中cut into profit margins的同义转换，由此可以确定B)“减少利润”为本题的答案。
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