2. 外语
  3. Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they

Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they

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问题     Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they have a gift for self-promotion and because they have so much money to throw around. "It’s unfair," they say, "that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. "

    The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising mat consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws(条例)while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a newspaper full of the daily ration of disasters.
    We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
    Another thing we mustn’t forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death.
    No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.
The author thinks the cheapness of consumer goods benefits from______.
选项
答案advertising/advertisement
解析 第二段第三、四句指出广告为商品开辟了大规模的市场，广告宣传使得大规模的商品变得便宜，由此看出作者和那些对广告持批评态度的人的观点是截然相反的，廉价的消费品正是得益于广告(advertising／advertisement)。
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