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  3. The Internet alone does not make up the New Economy though it is an integral part of it. American President Bill Clinton has def

The Internet alone does not make up the New Economy though it is an integral part of it. American President Bill Clinton has def

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问题     The Internet alone does not make up the New Economy though it is an integral part of it. American President Bill Clinton has defined the New Economy as " an economy that’ s fuelled by technology, driven by entrepreneurship and innovations. "
    Technology, entrepreneurship and innovations are keywords that sum up the new era.
    The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
    The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
    The Net has revolutionised the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
    The New Economy has also led to the mushrooming of IT or Internet -related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
    There are two ways to do this. First, an atmosphere that encourages innovations must be created. Employees should not be penalised for new ideas that fail but must be rewarded for those that work.
    Besides, workers must be made to feel that they can enjoy resonable benefits. When I first returned to Taiwan 15 years ago, there was a gulf between bosses and workers who were unable to move beyond drawing a fixed salary.
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答案 在新经济之中，互联网只是其中的重要部分，却不是全部。克林顿总统对新经济的定义是：“新经济是以科技为燃料，以积极进取和不断创新精神为动力的经济”。 新科技，进取精神和创新这三点很能够代表这个时代。 互联网不仅是科技，更是行销。任何公司如果不以互联网做为行销的工具，就会变得不具竞争力。 资讯科技的功能绝不只是在网路上接获订单而已，它是一个招来顾客的橱窗。有了互联网科技，我们可以提供资讯给顾客，这是以前没有的机会。所以互联网不但使服务方式改观，而且更有效率、更能达成全面性的服务。 互联网对企业经营也是一种革命。拿电子邮件来说，现在和没有电子邮件的时代是完全两样。传统的电话或面对面连络，太干扰，也没效率。现在电子邮件不会干扰，你可能花两小时收发电子邮件就够了，这会大大提高管理绩效。以前要找资讯很难，现在很容易，比较容易做正确的决定。 新经济的另一个改变，我想就是很多跟互联网或高科技有关的新公司风起云涌。好像只要成立一家公司，高获利率的前景就指日可待。因此企业要有更好的人力资源管理以避免人才流失。 解决这种问题的方法主要有两个：第一，形成一种鼓励创新的气氛。员工在工作上创新如果失败了，不会受到惩罚，如果创新成功，一定要有奖励。 第二，要让员工觉得在公司工作，能得到相当不错的获益。15年以前我刚回台湾的时候，在老板和伙计之间，有一个鸿沟，做伙计的好像永远都出不了头，领着固定薪水。
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