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  3. Perhaps only a little boy being trained to be a wizard at the Hogwards school magic could cast a spell so powerful as to create

Perhaps only a little boy being trained to be a wizard at the Hogwards school magic could cast a spell so powerful as to create

admin2010-06-11  58
问题     Perhaps only a little boy being trained to be a wizard at the Hogwards school magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the world the clock strikes midnight on June 20th, his followers will【B1】______ to get their paws on one copy of Harry Potter and the Order of the Phoenix.  Bookshops will open in the middle of the night and【B2】______   firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no【B3】______ Potter- mania.
    While an【B4】______ media is helping hype (宣传) the launch of Rowling’s the fifth novel, about the most【B5】______ thing that publishers have organized is a reading by Ms. Rowling in London’s Royal Albert Hall, to be broadcast as a live web cast.【B6】______ as it may seem, the guardians of the brand say that, to protect the Potter franchise (特权), they are trying to maintain a low【B7】______ . Well, relatively low.
    Ms. Rowling signed a contract in 1998 with Warner Brothers, giving the studio【B8】______ film, licensing, merchandising rights in return for what now appears to have been a steal: some $ 500, 000. Warner【B9】______ . Now she is wealthier than a queen--if you believe Britain’s Sunday Times rich list. The process is self-generating:【B10】______ Globally, the first four Harry Potter books have sold 200 million copies in 55 languages; the two movies have made over $1.8 billion at the box office. This is【B11】______ .In line with her wishes, Warner says it is being very careful about what it licenses and to whom.
【B11】
选项
答案a stunning success by any measure, especially as Ms. Rowling has long demanded that Harry Potter should not be over-merchandised.
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