You will hear two telephone conversations. Write down one word or number in each of the numbered spaces on the forms below.

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问题     You will hear two telephone conversations.
    Write down one word or number in each of the numbered spaces on the forms below.
CONVERSATION 1(Questions 1-4)
                    Improving Brand’s Image
Susan is discussing new marketing strategy with George who is working with【L1】______; suggesting expanding market share in the【L2】______adult market, improving brand image and keeping competitive edge in【L3】______; proposing a meeting earlier than【L4】______p.m.
【L4】
Look at the instructions for Part 1. Questions 1-8.
    You will hear two telephone conversations.
    Write down one word or number in each of the numbered spaces on the forms below.
CONVERSATION 1(Questions 1-4)
Susan: Hi, George, this is Susan. I was wondering if we could discuss our new marketing strategy for a moment.
George: Certainly, Susan. You know that I am working with Anne on changing our image, don’t you?
Susan: Yes, I think you will make an excellent team. How do you feel about the merchandise we are pushing?
George: In my opinion, the products we are offering are fine. However, I think we should concentrate on expanding our market share in the young adult market.
Susan: I totally agree. Who buys more products than 20 year olds?
George: Exactly. We haven’t been very successful in our branding efforts, have we?
Susan: I am not keen on changing our target audience, but we certainly have to improve our brand image.
George: If we want to edge out our main competitor, we are going to have to target customers at a younger age.
Susan: Maybe. But we also have to keep our competitive edge in quality.
George: Why don’t we all get together for a discussion?
Susan: Can you let me know when your next meeting with Anne is going to be? I’d like to go over some of your restructuring ideas with both of you.
George: As a matter of fact, we’ll be meeting this afternoon. Let’s meet at four, shall we?
Susan: I am afraid I already have an appointment then. Do you think we could meet earlier?
George: Well, I’ll have to check with Anne.

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答案four/4

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