首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable
It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable
admin
2011-03-10
32
问题
It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable an age. But it will do just that with a rare changing of the guard. Thompson, which works for blue-chip advertisers like Diageo, Ford Motor, Kellogg, Merrill Lynch, Nestl6, Pfizer and Reckitt Benckiser, will announce today that Bob Jeffrey, president for its North American operations, will be promoted to chief executive, effective Jan. 1.
Mr. Jeffrey, in being named the ninth chief executive of Thompson since 1864, succeeds Peter A.Schweitzer, who will become chairman, a post that is now vacant. Mr. Schweitzer, 64, will also relinquish his duties as worldwide president to Michael Madel, now president for the Thompson operations in Europe, the Middle East and Africa. Mr. Jeffrey, 50, will become the first Thompson chief executive to have spent most of his advertising career outside the agency. He joined Thompson five years ago as president of the flagship New York office; he came from the agency now known as Lowe & Partners Worldwide, part of the Interpublic Group of Companies, where he had been executive vice president and managing director for the San Francisco office. Mr. Jeffrey, who was also a founder of the Goldsmith/Jeffrey agency in New York, was promoted to his current post in 2001.
Mr. Madel, 53, will be the first Thompson worldwide president to be based outside New York, in this case London. Mr. Madel, who joined Thompson in 1990, adds responsibilities for the Asian-Pacific operations to the duties of his current post, to which he was promoted in 1997.
The changes come as Thompson, the largest agency in the United States in revenue—and No. 4 globally, behind Dentsu, McCann-Erickson Worldwide Advertising and BBDO Worldwide—confronts some daunting challenges.
While Thompson has recently gained additional assignments from clients like Pfizer, the agency has also lost some accounts from prominent marketers including the Miller Brewing Company division of SAB-Miller and Sun Microsystems. Thompson has had to shake up the ranks of senior managers at offices in cities like Chicago, Detroit and San Francisco to help reassure clients.
The agency stumbled in efforts to develop an entertainment marketing division, dismantling a unit based in New York named Content @ JWT in favor of handling those tasks out of the Detroit office. And Thompson, like many large agencies, is deemed in need of improving its creative output, particularly as clients must deal with rapidly changing marketing and media trend.
The challenges include the rise of the finicky youthful consumer cohort known as Generation Y and the need to develop alternatives to traditional ad forms as consumers zip, zap and fast-forward television commercials. One task facing Mr. Jeffrey is to take the J. Walter Thompson creative product to an even higher level. Another is to ensure that communications solutions for clients are coordinated across all disciplines as effective as possible. This referred to the Thompson offerings in areas as disparate as advertising, entertainment marketing, interactive marketing, direct marketing and health care advertising. Mr. Jeffrey, in a separate interview, acknowledged the scale and scope of what he would face.
"If you watch the movie Catch Me if You Can set in the 1960’s, you see the prominent brands are Pan Am and T.W.A.," Mr. Jeffrey said. "Forty years later, look at the airline industry. If you look at the ad industry, you could prognosticate something similar," he added. "If we don’t get our acts together, that could be us."
It can be inferred from the passage that Bob Jeffrey ______.
选项
A、has spent most of his advertising career in J. Walter Thompson
B、became president for North American operations of Thompson five years ago
C、is facing serious challenges to promote Thompson’s business to a higher level
D、will be conservative in his future measures to satisfy such youngsters as Generation Y
答案
C
解析
文章倒数第二段讲到即将上任的Bob Jeffrey将要面临的挑战。
转载请注明原文地址:https://kaotiyun.com/show/nHYO777K
0
专业英语八级
相关试题推荐
FeelslikeSpringIstopatthecornerdrugstoreforabreakfastofdoughnutsandcoffee,andthenIracetothesubwaystati
HumanitiesDisciplinesInmanypeople’seyes,thehumanitiesdisciplinesseemtobedyingout.However,actually,students
ItusedtobesaidthatEnglishpeopletaketheirpleasuresadly.Nodoubtthiswouldstillbetrueiftheyhadanypleasureto
WiltChamberlainisretirednow,butheusedtobeafamousbasketballplayer.Hehasset65differentrecordsandevenholdsma
WiltChamberlainisretirednow,butheusedtobeafamousbasketballplayer.Hehasset65differentrecordsandevenholdsma
"Ido."ToAmericansthosetwowordscarrygreatmeaning.Theycanevenchangeyourlife.Especiallyifyousaythematyourown
ThanksgivingDayiscelebratedin______.
北京获得2008奥运会的举办权是世界对北京的认同和信任。根据“为人的和谐发展,以促进建立一个维护人的尊严的和平社会”的奥林匹克宗旨,北京提出了“绿色奥运、科技奥运、人文奥运”的举办理念。绿色奥运,就是将环境保护作为奥运设施规划和建设的首要条件。北京
Who’stoblamefortheapproximately$2agallonmostAmericanspaidforgasolineontheirThanksgivingDaytravels?Toquote
随机试题
卫生人力需求的主要预测方法有
用均数与标准差可以全面描述()的分布特征
A、薄荷B、荆芥C、益母草D、广藿香E、细辛气香特异,味微苦的药材是()
二极管应用电路如图(a)所示,电路的激励ui如图(b)所示,设二极管为理想器件,则电路的输出电压uo的平均值Uo=()。
地图设计文件包括项目设计书、专业技术设计书。下列不属于地图设计文件内容的是()。
运用有效组合技术管理风险,可以彻底消除金融工具或产品本身的风险。( )
SometimesIreallydoubtwhetherthereislovebetweenmyparents.Theyareverybusyworkingto【C1】______thefamily.Theydon’
下列关于自然现象的说法符合气象学常识的是()。
已知甲乙两个地区的人均收入水平都是5000元。这个5000元对两个地区收入水平的代表性是否一样?请说明理由。[安徽财经大学2012研]
中断及中断处理是计算机系统的重要功能,下面 Ⅰ.输入/输出设备 Ⅱ.数据通道 Ⅲ.时钟 Ⅳ.软件 可能成为中断源的是( )
最新回复
(
0
)