首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
Some companies are more creative in their use of history than others.HSBC’S History Wall,a striking art installation at the bank
Some companies are more creative in their use of history than others.HSBC’S History Wall,a striking art installation at the bank
admin
2020-02-28
19
问题
Some companies are more creative in their use of history than others.HSBC’S History Wall,a striking art installation at the bank’s London headquarters,is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.
Even this is dwarfed by Coca Cola,the American classics.In May,Coca Cola opened a new corporate museum in Atlanta,which is expected to pull in more than 1 million visitors annually,Attractions include the first Coke cans to go into space,a functioning botting line and a tasting lounge.
The benefits of knowing your corporate history can be very practical.Companies often use their history as inspiration for new products.Disney constantly mines its archives of old films.Carmakers have overhauled old designs for the modern era:Volkswagen’S New Beetle is an obvious example.
But the bigger payoff tends to be less tangible——that of forging stronger bonds with customers and employees.Age can by itself confer a sense of trustworthiness,brewers and banks are fond of flaunting(炫耀)their deep roots.Jim Gilmore,co-author of“Authenticity”,argues that history is also vital in giving companies a genuine sense of personality.Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s,for example,where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth.Rather than commissioning dusty biographies to mark anniversaries,Mr.Gilmore believes that firms should search the archives for inspiring stories of this kind.
Younger companies can use history,too.Before giving up their old jobs,the founders of Innocent,a British drinks firm formed in 1998.sold an initial batch of smoothies from a market stall in London.They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs.The rest,as they say,is history.The firm now uses the story to illustrate its folksy image
What does the underlined word“dwarfed”in Paragraph 2 mean?
选项
A、Less creative by comparison.
B、Be smaller in size.
C、Become more majestic.
D、Nothing different.
答案
A
解析
含义题。本题考查dwarf在文中的含义,其位于第二段首句Even this is dwarfed by Coca Cola,the American classics。通过第二段内容可知,美国可口可乐建立了一个企业博物馆,每年预计接待游客100万,由此可以推断出,可口可乐的模式更成功,更具创意性。HABC与之相比“相形见绌”,A项“不如可口可乐有创意”为正确选项,故本题选A。B项“尺寸更小”、C项“更宏伟”和D项“没什么不同”均不符合题意。故本题选A。
转载请注明原文地址:https://kaotiyun.com/show/nUjY777K
本试题收录于:
银保监财经类题库国家公务员分类
0
银保监财经类
国家公务员
相关试题推荐
下列选项中,与所给的立体图形不可能是同一图形的是:
下列选项中最符合所给图形规律的是:
捆扎蔬菜的胶带实际上是涂过粘合剂的塑料膜。虽然胶带不是食品,但由于会和食品接触,也要遵守食品安全标准。不过,在塑料膜和粘合剂的生产过程中,由于聚合不完全或溶剂挥发不完全,确实可能有少量甲醛等小分子残留。但捆扎蔬菜用的胶带在自然放置状态下很稳定,降解释放大量
我国的大禹治水传说和西方的诺亚方舟故事为我们呈现了中西文化的美丽景观,“娴静”的中国传统文化与“跃动”的西方文化相映,东方的责任意识和西方的权力思想相辅,________我们走向中西文化差异的源头,启发我们________中西文化的特质和精髓,促使我们相互
实体书店不仅是一种商业业态,也是一个文化标志,更是一座城市的文化招牌。实体书店要想在图书市场上赢得竞争,关键要找准定位,________自己的比较优势和市场价值,在服务上做得更加周到精准,才能让读者________,让逛书店成为文化时尚,让更多人浸润在浓郁
下列有关《中华人民共和国民法典》的说法不正确的是:
传统的西方法律思想史研究存在“吃偏食”的现象,即研究的范围、题材的主次、对象的脉络等受制于英语学术谱系,这种单一的考察重心限制了研究者的视角。而实际上,在非英语学术谱系中存在大量有价值的材料。这要求研究者把目光投向先前不够重视的领域,比如“一带一路”建设参
随着微信用户群体不断扩大,微信在流量获取、社群运营、用户规模与黏性方面的优势越发明显,越来越多的教育产品开始________微信生态探索新的服务模式,吸引用户进行________分享,以降低获得新用户的成本,提升用户黏性。依次填入划横线部分最恰当的一项是
根据下列资料,回答下列问题。2015年全社会同定资产投资562000亿元,比上年增长9.8%,扣除价格因素,实际增长11.8%。2015年,下列领域固定资产投资占比第二高的是:
Youcannotgoforwardbygoingbackward.Takethecurrentdebateabouttradeandglobalization,forinstance,whiletheimpulseto
随机试题
分配学生座位时,最值得教师关注的应该是()。
互补色对比是指色环上________位置。
DNA肿瘤病毒携带的癌基因在宿主基因组中
A.副流感病毒B.登革热病毒C.呼吸道舍胞病毒D.流感病毒E.汉坦病毒婴幼儿下呼吸道疾病最常见病毒
在口腔医疗保健中可由接触传播的病毒不包括
房地产开发企业在商品房销售过程中应实行()制度。
融资租赁合同的特征为()。
接待商务团队时,导游在接送机和随团出席重要活动时必须着正装,并指定使用引导牌接机。()
计算:的值为()。
______(几家烟草公司将要合并的消息)hasbeenconfirmedbythemayor.
最新回复
(
0
)