2. 外语
  3. McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar

McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar

admin2017-04-21  84
问题     McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s market share in the late eighties.【R1】______There’s even evidence that McDonald’s has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald’s low marks on food quality, value, service and cleanliness. 【R2】______
   【R3】______Put simply, because it could. After all, as a company, and a stock, McDonald’s is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company’s $30 billion sales and 54% of profits. 【R4】______
    Brisk overseas business, however, has only magnified the chain’s U.S. blues. 【R5】______
    McDonald’s started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell’s value pricing.【R6】______and "the super-low price promotions weren’t driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst.
    So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it’s also aimed at bumping prices back up.【R7】______it’s a lot of pressure to put on a bunch of burgers, especially given the problems McDonald’s has had expanding its menus in recent years.
    At least some industry experts question whether McDonald’s may be making a fundamental marketing mistake with its new emphasis on adult customers. 【R8】______
    A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running
    B. McDonald’s found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales.
    C. So why did McDonald’s wait so long to attack its domestic problem head-on.
    D. For the most part, McDonald’s has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings.
    E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire.
    F. But by mid-1995, the value concept had evolved to straight discounting.
    G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items.
    H. Top honors instead went to Wendy’s.
【R8】
选项
答案E
解析 最后一句总结了全文。许多人对麦当劳的新举措提出质疑。E句指出，不管怎么说，对麦当劳来说，毕竟是个辞旧迎新的机会。在被选答案中，只有E句为总结性的句子，适合总结全文，因此E为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/nj9d777K
本试题收录于： BFT阅读题库国际化人才外语考试（BFT）分类
0

BFT阅读

国际化人才外语考试（BFT）

相关试题推荐
随机试题
最新回复(0)