首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2013-11-10
28
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____.
(13)
选项
A、beyond
B、from
C、in
D、on
答案
A
解析
空格后的pricing(定价)属于营销策略的一种。上文的折扣与定价相关,下文提到广告宣传新车功率(efficiency)的营销策略,故此处应表达“不只是从定价中吸取教训”,故选择beyond“超出”。
转载请注明原文地址:https://kaotiyun.com/show/nuGK777K
0
专业英语四级
相关试题推荐
Accordingtothepassage,mostgraduationspeechestendtorecall______memories.Thegraduationspeechesmentionedinthepass
Accordingtothenews,icefromGreenlandgivesinformationabout
WhichofthefollowingisNOTtrueaccordingtotheconversation?
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
随机试题
创伤性多系统器官衰竭
急性腹膜炎的病理变化有
赤石脂的功效有( )。
对乙酰氨基酚的毒性代谢物是
钢筋混凝土梁桥预拱度偏差的防治措施不包括()。
背景华东机电安装公司通过招投标竞争在某市承包一大型商场的机电安装工程,工程范围包括:供暖及给水排水工程、建筑电气工程、通风与空调工程、建筑智能化工程、消防工程、电梯工程和锅炉安装工程等,合同造价为6200万元。其中变配电所应提前受电为其他建筑设备
已知:A、B两种证券构成证券投资组合。A证券的预期收益率10%,方差是0.0144,投资比重为80%;B证券的预期收益率为18%,方差是0.04,投资比重为20%;A证券收益率与B证券收益率的协方差是0.0048。要求:计算证券投资组合的预期收益率为(
历史老师钱老师在课上讲述南京大屠杀时不禁义愤填膺,声音一度哽咽。这种情绪状态属于()。
教师工资待遇应以()为参照。(2015·河南)
Fillalltheholeswith______firstbeforeyoupaintthewall.
最新回复
(
0
)