首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locall
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locall
admin
2013-02-05
90
问题
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans (口号,标语) or brand names.
Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis (口臭) and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images.
Which of the following is NOT about changes advertising brought to America?
选项
A、They shifted American values.
B、They led American people to consumption.
C、They made the Americans realize social problems.
D、They shaped the American culture into one oriented to visual images.
答案
C
解析
事实细节题。本题询问下面哪一项不是关于广告业给美国带来的变化。选项C(广告业使美国人意识到社会问题)在文章当中根本没有提到,故此项为符合题意的正确答案。本题可以采用排除法。选项A(它们改变了美国的价值观念)是文章最后一段第一句话的内容。根据文章最后一段第三句话可知选项B(广告使美国人转向消费)是广告业给美国人带来的变化。选项D(广告使美国文化变得以视觉形象为主)是最后一段最后一句话讲的内容,也是广告给美国带来的变化。
转载请注明原文地址:https://kaotiyun.com/show/o4lK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Soccerisplayedbymillionsofpeopleallovertheworld,buttherehaveonlybeenafewplayerswhoweretrulygreat.Howdid
Formostofus,bodyweightgoesupwithage—anaverageofonepoundayearafter25,accordingtotheAmericanMedicalAssociat
TheWilliamsburgpackagestresses______.Inordertosavemoney,afamilymaychoosetheWilliamsburgpackagebecause
Eagerlywatchingthechild’slearningofnewskills______.Inmoralmatters,parentsshould______.
A、Becausehebelievesnewkindsofmachinerywillbeinvented.B、Becausehebelievesatomicpowerwillbetheonlysortofpower
WhatdoAmericanscallthemailserviceintheircountry?Theycallit’____________’.
Whydopeopledecidetouseamachinetranslationprograminsteadofusingahumantranslator?Becauseitis___________________
Whyarescientistssurprisedbythefindingsintheirnoisestudy?Fromthelastsentenceofthepassagewecanlearnthat____
A、Atripabroad.B、Theteacher’ssuggestion.C、Aweekendactivity.D、Afutureplan.C本题提问的是对话的主题。对活中男士引㈩周六出去玩这件事,接下来他们就去哪里玩进行讨论,
Mysuggestion______weshouldsticktoouroriginalplanwasfinallyaccepted.
随机试题
中碳钢调质处理后,可获得良好的综合力学性能,其中()钢应用最广。
A.未闭的鞘状突为一条细小管道B.鞘状突下段闭锁而上段未闭C.鞘状突两段闭锁而中段不闭D.右侧睾丸下降迟于左侧E.腹内斜肌弓状下缘发育不全或位置偏高右侧腹股沟疝多见的原因是
关于卵巢的功能,下述何项是错误的()
被代理人死亡后有下列哪些情况之一的,委托代理人实施的代理行为有效()。
国有企业土地资产处置管理的工作中心是什么?
竞争性谈判方式,是指要求采购人就有关采购事项,与不少于()家供应商进行谈判。
下列行为中属于操纵市场行为的有()。
学生以情感为纽带自发形成的群体,如同乡会、同学会等,属于()。
A、 B、 C、 D、 C
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,markoneletter(A,BorC)forthecorrectans
最新回复
(
0
)