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  3. Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately

Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately

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问题     Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, in the hopes that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding usage across the world, the same tactics apply.
    Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
    Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who lure customers in with the banners and the hosting web sites who are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
    The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that put them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
    With the recent slump in the technology sector and slumping economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional "brick and mortar" businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed.
The author’s attitude toward Internet advertising appears to be one of______.
选项 A、wholehearted approval and confidence
B、approval so far but uncertainty in the future
C、objective analysis devoid of opinion
D、respect for its past record, but with little hope for its future
答案B
解析 属态度推断题。文章第一段指出：互联网广告应时出现了。第二段介绍网络广告商的策略；第三段说明最初这一做法带来的可喜成效；第四段指出目前令人担忧的现状；最后一段是对未来的展望。总体来看，作者对互联网广告的态度是到目前为止是赞同，但对未来没有把握(即选项B正确)；并不是一心一意的支持和自信(选项A)，也不是只有客观的描述(选项C)；更不是只尊重过去的成绩，而对未来不抱希望(选项D)
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