首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Whether the suppliers could respond quickly to demand. B、Whether customers would be worried about the price. C、Whether product
A、Whether the suppliers could respond quickly to demand. B、Whether customers would be worried about the price. C、Whether product
admin
2013-05-20
35
问题
W: Good morning, Richard. Now, in 1994 you were a computer science graduate with a good job in an investment company and then you started Bookstore. Why?
M: Well, I was thirty and settled at work, but then I came across a report predicting annual Internet growth at 2, 300%. The figure was like an alarm clock ringing in my head. I started to think about the regrets I might have at eighty. I realized I probably wouldn’t even remember the things that seemed important in my thirties. But I’d definitely tell myself I’d been a fool to ignore the Internet.
W: How did you go about choosing a product?
M: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five and then I assessed them. I thought about market growth in different countries and I also did some research into Suppliers. But there were other important factors as well. I wanted a product that didn’t retail for too high a figure, I thought that since many people would be buying from the Internet for the first time, they might be afraid to take a risk with large amounts of money.
W: And what made you decide on books?
M: Well, basically, t found out that books had an eighty-two billion dollar market worldwide, There’s also a high demand for CDs--a product I nearly went for--but with books there’s a much wider choice. There’re three million items in the book category, but only 300, 000 in CDs. This choice meant the capabilities of the computer in organization and selection could be put to good use.
W: Bookstore has certainly been very successful. Why do you think that is?
M: Well, it’s not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren’t the difficult thing. If you and I sat down here for an hour, we’d come up with a hundred good ideas. The difficult thing is making those ideas work. There are several key elements, which for me were research and recruiting the right staff.
W: And you’re satisfied with your customer growth?
M: Well, it was a bit slow at first but then it picked up and from May of 1997 we started to see our greatest growth. We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of the year, and from 340, 000 customers to 15 million. 58% of them were repeat customers. By 1998, sales had reached almost three hundred and ten million dollars.
W: And is Bookstore’s success reflected in its profits?
M: Well, at the moment we’re focusing on introducing ourselves to customers and we spend a lot on advertising. Anything else would be a poor management decision. But, of course, it’s reflected in our final figures. It’s not unusual for a four-year-old company like ours to be in an investment cycle. What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July of 1997.
W: Bookstore is well-known for it high quality customer service. What is the secret of your success in this area?
M: Well, firstly our hooks are delivered fast and any complaints are dealt with by email and what’s important is that the email is always answered in a friendly way, with the emphasis on ’the customer is always right’. In fact, customers sometimes feel guilty about complaining because Bookstore staff are so helpful! Regular customers are recognized when they go to our website, and we suggest titles to them, based on their previous purchases.
W: Do you think Bookstore offers a better service than its competitors?
M: Well, yes. We’d been in the market for about two years before most of our competitors started so we had a head start and although some have caught up now, we’re still cheaper. Our book price includes tax and delivery. Most of our competitors’ prices don’t. But what’s more important is that Bookstore has a talented, hardworking staff. As an incentive, everyone is offered shares in the company and this helps to create a sense of ownership. We provide a better service because of that.
W: Thank you, Richard. It was very interesting to talk to you.
选项
A、Whether the suppliers could respond quickly to demand.
B、Whether customers would be worried about the price.
C、Whether product could be distributed around the world easily.
D、Whether the market growth is stable.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/oC4O777K
0
专业英语八级
相关试题推荐
WhichofthefollowingisNOTasuprasegmentalfeature?
______isresponsiblenormallyforspeechproduction.
TraditionalAustralia-specific"schooloftheair"and"flyingdoctors"arebothreachedthrough
InBritain,theConservativePartyandtheLaborPartyarethemajorpoliticalpowers.Ingeneralelection,______tendtobemore
ThingstobeTaughtinEverySchoolⅠ.Introduction:Importanceofstudents’abilitytodealwiththerealworld.A.Speake
历史的道路,不是平坦的,有时走到艰难的境界。这是全靠雄伟的精神才能够冲过去的。一条浩浩荡荡的长江大河,有时候到很宽阔的境界,平原无际,一泻万里。有时候流到很逼狭的境界,两岸从山迭岭,绝壁断崖,江河流于期间,回环曲折,及其险峻。民族生命的进展,其经
WilliamFaulknerwasborninOxford,Miss.Hehad【1】education,thenhejoinedtheBritishRoyalAirForceinCanadabecausehew
WilliamFaulknerwasborninOxford,Miss.Hehad【1】education,thenhejoinedtheBritishRoyalAirForceinCanadabecausehew
WilliamFaulknerwasborninOxford,Miss.Hehad【1】education,thenhejoinedtheBritishRoyalAirForceinCanadabecausehew
偶然也会有一座小岛出现在地平线上,我们不知其名,但它却给人以神秘之感,那是海底峰峦的顶部,孤独、凄凉、无瑕、偏僻地矗立在海上。人们喜爱岛屿,是否因为在这难以驾驭的广大世界里有这样一小块易于管理的领地,人们就不知不觉地要据为己有?我想到那座岛屿一直就在那里
随机试题
硅铁在炼钢生产中主要作为()。
课程计划
患者,男,45岁,发现慢性血吸虫病10年,近来体检发现肝肋下1.5cm,剑突下4指,脾达脐平,日本血吸虫血清循环抗体(+),肝功能.ALT100U/L,无黄疸。对病原体最有效的治疗为
关于传染病疫情报告,叙述正确的是()。
在股东大会会议通知发出后,以下可以提出临时股东大会议案的有()。Ⅰ.甲持股3%Ⅱ.乙持股2%与丙持股1.576联合提出Ⅲ.董事会Ⅳ.监事会
债券持有人具有在指定的日期内以票面价值将债券卖回给发行人的权利的是()
【2014年上】下列国家中,不属于加勒比海地区的是()。
()是为了了解学生的学习准备状况及影响学习的因素而进行的评价。
Nowadays,computergamesarebecomingmoreandmorepopularinmanycitiesandtowns.Alotofsmallshopsalongbusystreetsha
我国监督宪法实施的权力属于全国人民代表大会常务委员会。()
最新回复
(
0
)