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  3. High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the set

High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the set

admin2015-10-21  90
问题     High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the setting is scenic, its claims to fame are slender: a thriving umbrella industry and a reputation as the coldest place in the country. Understandably, the tourists stay away. Except, that is, for one hectic week each summer, when the community plays host to the International Festival of Street Theater, an extravaganza that now attracts 100,000 visitors keen to watch performers from as far away as Poland and Chile. The bars fill; the shops prosper. "It’s put Aurillac on the map," says festival director Jean-Marie Songy. "We’re a place that people visit as opposed to simply passing by. "
    And as countless festival organizers and chambers of commerce have realized, the longer visitors stay, the more they spend. As the summer season draws to a close, communities across the world—from outsize cities to modest villages—are counting the rewards of tapping into this booming cultural economy. This year Europe alone will stage some 400 arts festivals, ranging from the Reykjavik Jazz Festival to the Edinburgh International Festival of music, opera and theater, which last month celebrated its 60th anniversary.
    All the world loves a party, it seems—especially one that pays its own way. "More and more places are recognizing the massive economic, cultural and social benefits of a festival," says Joanna Baker, the Edinburgh festival’s marketing director. To be sure, a successful arts festival represents a happy union of commercial self-interest and public entertainment. Though many of even the best-known festivals need public subsidies to survive, they still provide an opportunity to lift a community’s profile or pack its restaurants and hotels.
    Festivalgoers face an increasingly eclectic array of subjects—and venues. Barcelona, for one, boasts 26 major arts festivals a year—only one more than Melbourne, Australia. Film buffs can now choose between showings in cities from Aarhus in Denmark to Zagreb, not to mention the Pan-African Festival of Film and Television in Burkina Faso.
    Ambitious promoters are now looking across borders to push successful formulas. In recent years, the Hay-on-Wye literary festival in Britain has established similar events in Segovia, Spain, and the Colombian city of Cartagena. Even newcomers to the market have little problem filling seats; Manchester reports packed houses and reckons it’s on target to attract 300,000 visitors within a few years.
    To the optimists, those surging numbers suggest a welcome change in public tastes. The new British Prime Minister Gordon Brown has spoken of the proliferating literary festivals—Britain now has more than 300, compared with just three back in 1983—as evidence of a new cultural "seriousness." Others believe the communal experience of festivalgoing provides a useful antidote to the solitary pastimes—many of them electronic—of 21st-century life.
    But festival frenzy can be too much of a good thing. A report published last year for the Edinburgh International Festival warned that the rising tally of festivals would rapidly increase the competition for audiences. The workaday port of Rotterdam is now home to a year-round series of festivals in part to keep up with its classier neighbor, Amsterdam In an age of cheap air travel, the opera lover with a free weekend can head for Riga as easily as Salzburg.
    And there’s a finite supply of sponsors and public money, not to mention performers. Already there’s grumbling over rising fees for the biggest names.
    Critics argue that the whole purpose of the festival is changing. "Festivals used to belong to the public," says Getz. "Now they are almost always created for strategic reasons. " Inevitably, that brings the risk of losing distinctive appeal. "This ’ festivalization’ is creating a kind of homogeneity problem that festivals were created to solve," said Janice Price, boss of Luminato, Toronto’s Festival of Arts and Creativity.
    Still, the benefits are simply too good to pass up. Cultural festivals are emerging as the new must-have for postindustrial cities keen to recast their images. Redeveloping the rundown waterfront or calling in big-name architects is only the start. "Big, flashy iconic buildings are not enough," says Fran Thorns, head of Cultural Strategy at Manchester City Council in Britain. "You need to fill the space between the buildings—and that’s where festivals come in. "
    If all else fails, cities can follow the example of little Leavenworth, Washington, and completely recreate themselves as a festival center. When Leavenworth’s logging industry collapsed, the settlement was remodeled to resemble a Bavarian village capable of hosting a range of cultural events. Result: 2 and a half million visitors a year. And a reputation as a don’t-miss stop on the festival circuit.  
According to the passage, the town of Aurillact is a place______.
选项 A、of capricious weather
B、of little appeal
C、known for its busy shops and bars
D、known for its year-round cultural events
答案B
解析 细节题。第一段首句提到“the sleepy town of Aurillac has few obvious charms to attract theoutsider”，Aurillac是一座昏昏欲睡的小城，对于外来者来说没有明显的吸引力，故答案为[B]。第一段第二句提到，Aurillac是法国境内最寒冷的地方，但并未提及天气是否多变，故排除[A]；第一段倒数第三句提到，在国际街头戏剧节举办期间当地的酒吧爆满、商店的生意兴隆，但Aurillae并非因酒吧和商店而著名，故排除[C]；第一段第四句提到，街头戏剧节的持续时间为一个星期，故排除[D]。
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