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  3. For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can su

For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can su

admin2012-04-05  38
问题     For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can survive and become established during their early 20s, making a name for themselves in the real world where business skills can count for as much as flair and creativity.
    Fashion is a hard business. There is a continuous amount of stress because work is at a constant breakneck speed to prepare for the next season’s collections. It is extremely competitive and there is the constant need to cultivate good coverage in newspapers and magazines. It also requires continual freshness because the appetite for new ideas is insatiable (不知足的). "We try to warn people before they come to us about how tough it is," says Lydia Kemeny, the Head of Fashion at St. Martin’s School of Art in London, "and we point out that drive and determination are essential."
    This may seem far removed from the popular image of trendy and dilettante (业余爱好的) young people spending their time designing pretty dresses. That may well be what they do in their first year of study but a good college won’t be slow in introducing students to commercial realities. "We don’t stamp on the blossoming flower of creativity but in the second year we start introducing the constraints of price, manufacturability, marketing and so on."
    Almost all fashion design is done to a brief. It is not a form of self-expression as such, although there is certainly room for imagination and innovation. Most young designers are going to end up as employees of a manufacturer or fashion house and they still need to be able to work within the characteristic style of their employer. Even those students who are most avant-garde (前卫的) in their own taste of clothes and image may need to adapt to produce designs which are right for the mainstream Marks and Spencer type of market. They also have to be able to work at both the exclusively expensive and the cheap end of the market and the challenge to produce good design inexpensively may well be more demanding than where money is no object.
Ultimately, many young designers have to______.
选项 A、work for department stores
B、retain their personal taste in fashion
C、conform to a certain image
D、repress their creativity
答案D
解析 末段第三句和第四句提到，多数年轻设计师的出路就是受雇于服装生产商或时装商店，他们的设计风格仍然需要与雇主的要求保持一致。即使那些在自己衣服品味和形象方面最前卫的学生也需要适应生产适合市场潮流的设计。按照雇主的要求与市场需求进行设计，这无疑会压制设计师的创造性，故答案为D)。B)与原文的意思相反，故排除。文章提到多数年轻设计师受雇于“服装生产商”或“时装商店”，而非“百货公司”，故排除A)。C)“符合某种形象”是针对work within the characteristic style of their employer设的干扰项。
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