首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
An old saying has it that half of all advertising budgets are wasted——the trouble is,no one knows which half.In the internet age
An old saying has it that half of all advertising budgets are wasted——the trouble is,no one knows which half.In the internet age
admin
2020-03-28
31
问题
An old saying has it that half of all advertising budgets are wasted——the trouble is,no one knows which half.In the internet age,at least in theory,this fraction can be much reduced.By watching what people search for,click on and say online,companies can aim“behavioral”ads at those most
likely to buy.
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine grained-information:Should advertisers assume that people are happy to be tracked and sent behavioral ads?Or should they have explicit permission?
In December 2010 America’s Federal Trade Commission(FTC)proposed adding a “do nottrack” (DNT)option to internet browsers,so that users could tell advertisers that they did not want to be followed.Microsoft’s Internet Explorer and Apple’s Safari both offer DNT;Google’s Chrome is due to do so this year.In February the FTC and Digital Advertising Alliance(DAA)agreed that
the industry
would get cracking on responding to DNT requests.
On May 31st Microsoft set off the row:It said that Internet Explorer 10,the version due to appear in Windows 8,would have DNT as a default.
Advertisers are horrified.Human nature being what it is,most people stick with default settings.Few switch DNT on now,but if tracking is off it will stay off.Bob Liodice,the chief executive of the Association of National Advertisers,one of the groups in the DAA,says consumers will be worse off if the industry cannot collect information about their preferences.“People will not get fewer ads.”he says.“They’ll get less meaningful.less targeted ads.”
It is not yet clear how advertisers will respond.Getting a DNT signal does not oblige anyone to stop tracking,although some companies have promised to do so.Unable to tell whether someone really objects to behavioral ads or whether they are sticking with Microsoft’s default,some may ignore a DNT signal and press on anyway.
Also unclear is why Microsoft has gone it alone.After all,it has an ad business too,which it says will comply with DNT requests,though it is still working out how.If it is trying to upset Google,which relies almost wholly on advertising,it has chosen an indirect method:there is no guarantee that DNT by default will become the norm.DNT does not seem an obviously huge selling point for Windows 8——though the firm has compared some of its other products favorably with Google’s on that count before.Brendon Lynch,Microsoft’s chief privacy officer,blogged:“we believe consumers should have more control.”Could it really be that simple?
“The industry”(Para.3)refers to__________.
选项
A、online advertisers
B、e-commerce conductors
C、digital information analysis
D、internet browser developers
答案
D
解析
含义题。the industry在第三段指代前面出现过的内容,而前面提到的Microsoft’s Internet Explorer、Apple’s Safair和Google’s Chrome都是D项中的“internet browser developers(浏览器开发商)”。A项“网上广告商”、B项“电子商务主导者”和C项“数字信息分析”均与原文不符。故本题选D。
转载请注明原文地址:https://kaotiyun.com/show/oekY777K
本试题收录于:
银保监法律类题库国家公务员分类
0
银保监法律类
国家公务员
相关试题推荐
下列对应错误的一项是:
四个人玩抽牌游戏,每个人从一副去除了大小王的扑克中抽取一张、甲说:“我抽中的是黑桃。”乙说:“我抽中的是红桃。”丙说:“我抽中的不是红桃。”丁说:“我抽中的是梅花。”已知四人抽取的扑克牌花色各不相同,且有一人说谎根据上述条件,下列说法正确的是:
异称词是指不同的社会群体、不同的地区或不同的时代对同一事物的不同称呼。根据上述定义,下列不属于异称词的是:
儒家是中国古代最有影响的学派,对中国、东亚、东南亚乃至全世界都产生过深远的影响。下列有关儒家思想的说法不正确的是:
2019年6月7日,国家主席习近平在第二十二三届圣彼得堡国际经济论坛全会上发言指出,和平与发展仍然是当今时代主题,()是破解当前全球性问题的金钥匙,同构建人类命运共同体目标相近、理念相通,都将造福全人类、惠及全世界。
下列属于有效民事法律行为的是:()
一家实木地板销售商在其合同文件中郑重承诺:“本店所销售的地板绝对是木头做的;负责免费安装,但安装所需材料费除外;免费保修一年,但非本公司过错所造成的损失除外。如有欺诈,本公司愿负法律责任,并付1000倍以上赔偿金。本公司保留对此合同条款的一切解释权。”下面
充分尊重志愿服务组织的社会性、志愿性、公益性、非________性特点,引导志愿服务组织按照法律法规和章程开展活动,依法自治。着力推进志愿服务组织、志愿者与志愿服务活动共同发展,________志愿服务组织基础。填入画横线部分最恰当的一项是:(
下列有关《中华人民共和国民法典》的说法不正确的是:
WhenLiamMcGeedepartedaspresidentofBankofAmericainAugust,hisexplanationwassurprisinglystraightup.Ratherthancloa
随机试题
(2009年)已知氯电极的标准电极电势为1.358V,当氯离子浓度为0.1mol/L,氯气浓度为0.1×100kPa时,该电极的电极电势为()V。
硅酸盐水泥适用于_______的混凝土工程。()
郑州某地方新建了一座三星级宾馆,里面安装了防烟排烟系统,防烟排烟系统的正常工作与否直接关系到消防的安全,它的调试应由()负责。
企业选定记账本位币,应当考虑的因素有()。
A房地产开发有限公司(以下简称“A公司”)建造开发销售商品房,2010年10月该公司在当地有关媒体刊登售楼广告。内称:该楼盘为绿色生态住宅,小区环境优美典雅,绿化率为48%,并建有高档会所;为此,该楼盘的房价确定为每平方米8500元(均价)。某公司职员李某
邓小平理论坚持科学社会主义理论和实践的基本成果,抓住()这个根本问题,深刻地揭示社会主义的本质,把对社会主义的认识提高到新的科学水平。
阅读下列材料并回答问题。材料:师:讲新课之前,我先提几个问题。同学们,我手上拿的是什么?生:银行卡。师:对,正确的说是信用卡。信用卡是做什么用的?生:买东西用。师:对,用信用卡可以购买东西。它是一种进行商品交易的工具。在
澳大利亚:堪培拉()
某公司职员预约某快递员上午9点30分到10点在公司大楼前取件,假设两人均在这段时间内到达,且在这段时间到达的概率相等。约定先到者等后到者10分钟,过时交易取消。快递员取件成功的概率为:()
你去某事业单位审计时,接到举报说该单位与某房地产企业置换房产,造成国有资产流失。领导指派你负责这件事,你打算怎么调查?
最新回复
(
0
)