首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about an entrepreneur who started a company making equipment for fitness centres. For each question (23
Read the article below about an entrepreneur who started a company making equipment for fitness centres. For each question (23
admin
2018-05-17
44
问题
Read the article below about an entrepreneur who started a company making equipment for fitness centres.
For each question (23-28)on the opposite page, choose the correct answer.
Mark one letter (A, B or C)on your Answer Sheet.
TechnoFit
When Hiro Morabito founded TechnoFit, a manufacturer of gym equipment, he took a huge risk by opposing the current idea that exercise machines should be designed only to build up physical strength. He created his business round the belief that it was less important for people to be strong than to be generally fit. At first, he was not taken seriously by his competitors in the industry, who thought his ideas could not work.
In the early days, Hiro Morabito made some mistakes. He invented equipment that was at the time highly innovative in its technology - it exercised the body in a way that was very comfortable for the user. TechnoFit had invested a lot of effort in research and development of the product. But this was still a time when people believed they could only benefit from exercise if it was painful, and customers were not prepared to buy the machine.
However, he continued to push the theory that gyms should promote general health, and it paid off. Consumers began to accept his ideas and he came to be seen as an innovator. TechnoFit was not just another company making the sort of machinery you could find in any gym - they were selling something original and they were able to create a niche in the market.
Ten years on, Hiro Morabito is still experimenting and researching. His most recent activities include the TechnoFit Senator project, designed to improve life for people with sports injuries and for older people who have difficulty walking. He is also developing a ’Health and Fitness Park’ in California as an international centre for the promotion of healthy lifestyles. R&D is always at the top of Hiro Morabito’s agenda and this means looking for ways to help people enjoy exercise. He believes that customers today expect gyms to be places that are pleasant for the senses as well as good for the body. His company has now opened several fitness centres, equipped with TechnoFit machines. These are attractive to look at and operate smoothly and quietly. The equipment is made of top quality materials that are pleasant to touch, and the air in the centres is kept fresh.
’I’ll always remain committed to the health of the body,’ says Hiro Morabito, ’and I don’t regret that I’ve dared to be different in my approach to the fitness business. A lot of companies are now copying what TechnoFit does, and this shows that the hard work was worthwhile.’
Recently Morabito has been involved in
选项
A、purchasing a company that owns a fitness centre in California.
B、developing a programme for people who have problems moving.
C、doing research into healthy lifestyles practised by different nationalities.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/omIO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthisadvertisementaboutbusinessbookreviews.Choosethebestsentencefromtheoppositepagetofilleachofthegaps.F
Lookatthestatementsbelowandapassageaboutleadershipontheoppositepage.Whichsectionofthearticle(A,B,CorD)doe
ReadthistextaboutanItaliancarcompany.ChoosethebestwordtofilleachgapfromA,B,C,Dontheoppositepage.Foreac
ReadtheextractbelowfromAccountingBusinessOutsourceProcess.Inmostofthelines(34-45),thereisoneextraword.Itise
Readthearticlebelowabouteffectivecommunicationandthequestionsontheoppositepage.Foreachquestion(13-18),markone
•Readthearticleaboutmanagingasmallbusinessandthequestionsbelow.•Foreachquestion13—18,markoneletter(A,B,Cor
—Lookatthesentencesandthebookreviewsbelow.—Whichbook(A,B,CorD)doeseachsentence1—7referto?—Foreachsentence
Lookatthestatementsbelowandtheinformationontheoppositepageaboutfeedbackonstaffperformance.Whichsection(A,
Lookatthestatementsbelowandtheinformationontheoppositepageaboutfeedbackonstaffperformance.Whichsection(A,
随机试题
下列关于数字声音重建过程三个步骤的叙述,正确的是________。
下列四组角中,可以作为一条有向直线的方向角的是()
呼吸衰竭的原因及发病机制主要是______和______两个方面。
铰链型膝关节假体常用于
《处方药与非处方药流通管理暂行规定》适用于中国境内的
根据合同成立除当事人的意思表示以外,是否还要其他现实给付为标准,可以将合同分为诺成合同与实践合同。下列选项中,属于实践合同的有()。
三维迁移模式理论的代表人物是()
2014年5月15日,甲公司与乙公司签订买卖合同,约定:甲公司从乙公司购进5台空调,2个冰柜。货款总计6万元,从2014年10月起分四期按月支付,每期支付1.5万元。2014年5月20日,乙公司将合同约定的货物全部交给甲公司。5月27日,赵某为甲公司安装空
TheDeclarationofIndependencewasadoptedbytheSecondContinentalCongressonJuly4,
Impressionismisaformofartthatbeganinthe1870’s.Whenyoulookcloselyatanimpressionistpainting,youseelittledots
最新回复
(
0
)