Passage 1

admin2017-12-31  25

问题 Passage 1
Nowadays, more and more people are complaining about misleading advertisements. A recent American survey shows that 92 % of people condemned the misleading of commercial advertisements in the newspapers and TV programs.
   Why is that so? Well, since the main purpose of commercial advertising is to sell goods, the advertiser is not always looking out for the best interests of the consumer.
   Some advertising is deliberately tricky, for example, actors are dressed as doctors to promote health products. Consumers often buy on impulse, without planning ahead.
   But it costs money to advertise. Therefore,consumers pay for commercial advertisements every time they buy a product they see advertised. Consumers are always losers.

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答案 近来,越来越多的人抱怨商业广告的误导。最近美国的一次调查表明,百分之九十二的人,抱怨报纸和电视节目中商业广告具有误导性。 为什么会这样呢?既然广告的主要目的是售出商品,广告主就不会总是寻求消费者的最大利益。 一些广告故意耍弄花招,例如,演员装扮成医生来促销保健品。消费者经常会凭一时冲动去购买,而不是事先做计划。 但是,做广告是要花钱的。当消费者每次在买他们在广告上所看到的商品的时候也就支付了商业广告费用。消费者永远是“冤大头”。

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