2. 外语
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th

admin2012-07-22  56
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
    But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
    The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
    While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
Person-to-person sale failed to meet the need______.
选项 A、when the Industrial Revolution started
B、when goods began to be produced in great quantities
C、because trains replaced men in carrying goods around
D、as attention was shifted from distribution to production
答案B
解析 选项B的意思为：“当货物批量生产时”。第二段第一句指出，19世纪工业革命以后，产品的批量生产使得面对面的推销方式(person-to-person selling)在推销大多数产品时跟不上需要了，虽然这种方式此前曾行之有效。随着火车(rail)和公路的建设，批量集散货物成为现实，面对面的销售显得极为缓慢且成本高，同时，继报纸、杂志等媒体(mass communication)后，收音机、电视机相继问世，使大量的销售进一步成为现实。广告只不过是花钱利用各种大众传媒的时间和版面完成销售或推销的目的。
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