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  3. As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McD

As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McD

admin2011-02-08  61
问题     As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McDonald’s story began in 1954 in San Bernardino, California. At first, the restaurant is run by two brothers, Dick and Mac McDonald. It didn’t go very well at first; at one time it was nearly closed. However, the two brothers insisted on and overcame the difficulties, and made it turn for the better day by day.
    Ray Kroc, a milk shake machine salesman, saw the massive potential of the brothers’ business and decided to get involved. He purchased the rights from the brothers, on April 15th, 1955. He became the McDonald brothers’ first franchisee when he opened his own McDonald’s restaurant in Des Plaines, a suburb just north of Chicago.
    The entry of Ray Kroc into the business contributed to the development in the history of McDonald’s. He bought the rights to expand the McDonald’s concept outside of California and Arizona, and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation.
    What is the secret of Ray Kroc? As a matter of fact, the restaurant was a favor for many of the local teens at first and the menu was primarily barbeque items. Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food and was easy to prepare and served quickly. The food was very limited including Hamburgers, French fries and cold drinks. The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers. The very basic step paved the path to glory. It separated McDonald’s from the rest of the competitors and attributes to their great success. The restaurant proved to be an instant success.
    By 1984, McDonald’s served 17 million customers a day that was equivalent to serving lunch to the entire population of Australia and New Zealand. Today, McDonald’s becomes one of the most famous and successful "fast food" chain in America and the world. McDonald’s restaurants are now located in 31, 000 locations all over the world, and the company employs more than 1. 5 million people. Just have a look at its development in UK. In September 2004 the UK company-owned restaurants employed 43, 491 people: 40, 699 hourly-paid restaurant employees, 2, 292 restaurant managers, and 500 office staff. McDonald’s franchisees employed a further 25, 000 people.
What makes McDonald’s successful?
选项 A、The support of local teens.
B、The high efficiency of food service.
C、Getting far away from the other competitors.
D、The low price of food.
答案B
解析 根据原文第四段第五句第六句“The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers．The very basic step paved the path to glory．”可见，麦当劳成功的原因在于他们创造了一条准备食物的装备线，从而能够快速地向消费者提供食物。故B项为正确答案。
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