2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when... ?
    Negotiating prices with a new supplier
    A detailed study about the supplier
    Possibility of long-term cooperation
B: What is important when...?
    Dealing with clients’ inquiry
    Product knowledge
    Marketing skills
C: What is important when...?
    Strengthening staff’s sense of belonging
    Career expectation
    Further education and training opportunities
选项
答案If you choose topic A: What is important when negotiating prices with a new supplier? It is hard to negotiate prices with a new supplier and reach agreements that allow everyone to walk away contently. If you’re frustrated by price negotiations that constantly result in less-than-satisfactory outcomes, you should pay more attention to the following factors. First of all, you should have a detailed study about the new supplier. Thanks for the Internet, we can get a good understanding of the supplier’s business scope and partners by the search engine. The results of the price negotiation between your company and the new supplier indicate the possibility of a long-term cooperation. If both sides express the sincerity for a long-term relationship, there is still room for price cuts. Besides, the prices are also affected by the supply quantity, service quality and other additional requirements on packing or delivery. So it is not suggested to simply compare the prices with other clients of the supplier. Finally, you should acquire certain price negotiation skills to bring the utmost benefits to your side. For example, you have to be aware of the four stages involved in bargain on price, that is getting and making concessions, bargaining on price, breaking deadlocks and moving towards an agreement, and there are techniques in each of those stages. You should never walk into a negotiation without mastering of those skills and an overall understanding of your counterpart. If you choose topic B: What is important when dealing with clients’ inquiry? When dealing with clients’ inquiry, as a trained staff, you must be well-prepared: otherwise, the potential clients may lose faith in your company’s goods and service. First of all, you must have a good knowledge of your products. As a member of the company, you should familiarise yourself with the product knowledge in order to provide quality customer service. Although you are not the front line engineer or developer, you can be a good interpreter for the products. Secondly, you can take the opportunity to promote your products because most questioners are potential buyers. Therefore, besides product knowledge, you should have basic marketing skills to face this challenge. What you have learned just lays a foundation for your future development. It is unlikely that you’re doing the job within your specialty. You have to update yourself constantly with new skills and knowledge your job demands. Thirdly, you should be cautious with your attitude. Good manners will leave a good impression on your clients. Politeness won’t guarantee the success of every deal: however, it opens the door for future cooperation. Last but not least, you should keep follow-up visits to those clients who have made inquiries and check whether they are satisfied with your service and tell them you’re willing to help them at any time. If you choose topic C: What is important when strengthening staff’s sense of belonging? When it comes to the staff’s sense of belonging, career expectation ranks first. Staff enters into a company or an enterprise not only for a job to make a living, but also for a bigger picture of their professional development. Everybody has dreams. As a good and responsible employer, you should try your best to give full play to their abilities. Only by doing that can the staff closely relate themselves to the enterprises and establish emotional bonds with their employers. Apart from career expectation, the employers can also strengthen staff’s sense of belonging by provide further education and training opportunities for them, through which staff will feel that they are valued and taken care of. You can also organise activities to join staff together because communities can provide a sense of belonging as well as help connect individuals to the powerful idea that they are part of the larger scheme of things. In addition, the company can strengthen the interaction among staff and increase staff’s involvement in the lives of their colleagues. For example, drop by a sick workmate’s house with a pot of chicken soup and flowers. There are many small ways staff can be influential in their fellow’s lives, which increases staff’s sense of belonging. Staffs are indispensable to their employers and an enterprise with great cohesion power will definitely have brighter prospects.
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