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  3. The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

admin2022-11-05  25
问题     The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books are said to sell better than print titles by 2020 in Britain, and even sooner in America. With the closedown of HMV, that music-retailing giant, still fresh in everyone’s minds, real bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone’s lips at a recent event at Foyles’s flagship bookshop on Charing Cross Road in London.
    For a bookstore to remain successful, it must improve "the experience of buying books," says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: "small, quiet spaces isolated by books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cooking." The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential.
    There are plenty of ways to delight the bookstore customer, but few are easily converted into money. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege.
    But forcing people to pay for the privilege of potentially paying for goods could discourage shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events (talks, literary workshops, retreats) and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students.
    To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Readers should have the option of buying e-books in-store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an important source of revenue.
    The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
It can be learned from Paragraph 1 that ________.
选项 A、bookstores are going out of fashion because of e-books and online retailers
B、digital books are likely to sell better than paper ones before 2020 in USA
C、bookstores are facing an existential crisis because of insufficient time
D、the future of Foyles has become the primary concern of everyone
答案B
解析 根据题干可直接定位到第一段。文章首段表明了传统书店现在遭遇的艰难处境。其中第二句说到2020年，在英国，电子书的销量据说会超过纸质书籍，而这一天在美国可能来得更早。因此，B项正确。A项内容属于无中生有，第一段第一句确实提到了电子书和网络书商对实体书店造成经营困难(put bookstores in an existential dilemma)，但并没有说实体书店已经过时，C项属于词意曲解，段落中提到bookstores appear to be on borrowed time“实体书店深陷困境而苟延残喘”，其原因在于受到新形式图书销售的攻击。而非时间不够。第五句表示富瑶书店最近举办的活动引起了人们对传统书店未来何去何从这一问题的关注。这并非只是针对富瑶一家书店，因而D项错误。
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