首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so
admin
2010-07-14
74
问题
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so little to keep them after they’ve been landed. It just doesn’t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.
Loyal customers are an organization’s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful (可耻的). Not only do satisfied customers continue to fatten the till (钱袋), they often encourage others to buy. This is advertising that doesn’t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn’t all that difficult. It’s matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.
We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there’s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.
Sometimes these errors or failures can’t be helped. For example, if you can’t get parts because of material shortages or a transportation strike, customers may be denied the goods they’ve ordered. And not infrequently the customer is to blame—for example. Failing to clearly identify the article or service required.
Yet no matter who is at fault customers whom you value highly should generally be given the benefit of any doubt. Note that we said "customers whom you value hightly." The old saw (格言) that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally get more attention than those who buy infrequently and have to be badgered (纠缠) to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.
Which of the following conclusions can be drawn from the second paragraph?
选项
A、Customers should always be well serviced.
B、Without loyal customers an organization might go bankrupt.
C、Companies can employ customers to advertise their products.
D、It is difficult for large organizations to provide their customers with good service.
答案
B
解析
在第二段首句中作者就提出了本段的中心论点:忠实的顾客群体是防止企业破产的唯一保障。随后从消费过程和推广过程中所扮演角色对此加以证明。从中我们可以推断:没有忠实的顾客群,一个企业可能破产。
转载请注明原文地址:https://kaotiyun.com/show/pB7K777K
0
大学英语六级
相关试题推荐
HarlemRenaissance(文艺复兴)—ABriefIntroductionImportantFeatures1.HarlemRenaissance(HR)isthenamegiventotheper
ThestudyfoundthatcigarettesmokingamongAmerican【36】______droppedduringthepastyear.Thedropcontinuesageneraldecre
GetPaidforTeachinginChinaIamaforeignerlivinginChengdu,andIhavebeenteachingEnglishforoverthreeyearsnow
A、Indifferent.B、Regretted.C、Excited.D、Angry.B
A、Atahotel.B、Atapostoffice.C、AtaMuseum.D、Ataband.C地点题。这里考生要注意一些关键词:admissionprice,oneshow。这些词最可能出现的场合是博物馆,因此C项是
ExteriorPaintingGettingStartedPaintingtheexteriorofyourhouseisahugejob.Buttherewardsaregreattoo.Witham
ThePentagonisseekingcongressionalapprovalfordevelopmentofanewweaponabletostrikedistanttargetsanhourafterthey
A、HemetsomeonefromAfrica.B、HewantstogotoapartyinSacramento.C、Hecallsthewomanonthetelephone.D、Heinvitesthe
A、It’sacomparison,hewantstodescribehowearthquakescauseturbiditycurrents.B、Hewantstodescribedesertwinds.C、Heme
A、Heisgoingdriving.B、Heisgoingshopping.C、Heisgoingblowing.D、Heisgoingfishing.D综合理解题。对话中女士看到男士已经准备好了鱼竿和线,男士回答只要再
随机试题
理解下面这首诗,写一篇不少于200字的赏析文字。风雨李商隐凄凉宝剑篇,羁泊欲穷年。黄叶仍风雨,青楼自管弦。新知遭薄俗,旧好隔良缘。心断新丰酒,销愁又几千。
对急性牙痛患者在未明确患牙前,切忌
治疗肺炎支原体感染,应首选()
甲公司是一家制造业上市公司,乙公司是一家制造业非上市公司,两家公司生产产品不同,且非关联方关系,甲公司发现乙公司的目标客户多是小微企业,与甲公司的市场能有效互补,拟于2020年末通过对乙公司原股东非公开增发新股的方式换取乙公司100%的股权以实现对其的收购
A公司所得税税率为25%,采用资产负债表债务法核算。20×7年10月A公司以1000万元购入B上市公司的股票,作为短期投资,期末按成本计价。A公司从20×8年1月1日起,执行新准则,并按照新准则的规定,将上述短期投资划分为交易性金融资产,20×7年末该股票
刘禹锡《陋室铭》原文山不在高,有仙则名。水不在深,有龙则灵。斯是陋室,惟吾德馨。苔痕上阶绿,草色入帘青。谈笑有鸿儒,往来无白丁。可以调素琴,阅金经。无丝竹之乱耳,无案牍之劳形。南阳诸葛庐,西蜀子云亭。孔子云:何陋之有?思考探究《陋室铭》结尾引
“东胡林人”遗址是新石器时代早期的人类文化遗址,在遗址中发现的人骨化石经鉴定属两个成年男性个体和一个少年女性个体。在少女遗骸的颈部位置有用小螺壳串制的项链,腕部佩戴有牛肋骨制成的骨镯。这说明在新石器时代早期,人类的审美意识已经开始萌动。以下哪项如果为真,
为继续放宽市场主体准入条件,激发社会投资活力,某市政府决定在高新技术开发区实行“负面清单”管理模式,即列举民营资本的领域和产业,在这个清单之外,“法无禁止即可为”。这体现了该政府()。①履行了组织社会主义经济建设的职能②推进自身
人与人区别的主要方面,也是人格核心的是()。
下列描述中不正确的是_______。
最新回复
(
0
)