首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In this part of the Listening Test you listen to a long conversation or interview and answer eight questions. For each question
In this part of the Listening Test you listen to a long conversation or interview and answer eight questions. For each question
admin
2012-10-17
25
问题
In this part of the Listening Test you listen to a long conversation or interview and answer eight questions.
For each question 23-30, mark one letter A, B or C for the correct answer.
You will hear the recording twice.
PART THREE
(CD Tracks 11-12)
F: OK Clive, now you’ve said that at this stage in our consultation process you want to talk about promoting the business…
M: Yes.
F: And I would say the place to start is establishing what it is you mean by the business.
M: Uh—huh.
F: So the first step is to carry out an appraisal.
M: Like an analysis?
F: Yes, considering all aspects of your operation, strengths and weaknesses, and so on, so you can get clear in your own head what your selling points should be. The possibilities for what you might focus on are pretty wide. People often tend to have a strong belief in their products, although these expectations are generally so high that differentiation can be tough to establish on that front. In your case being able to get the goods to customers quickly is likely to have a greater impact and so be something worth drawing attention to—it represents the kind of service that will make the goods easier to sell, and so give you a wider appeal.
M: Interesting.
F: And you should also think ahead a bit, and specify what you’re looking, to achieve through greater publicity.
M: Right. I’ve been thinking in terms of improving the customer base. Bike accessories is a surprisingly competitive area but I’m satisfied that we’re positioned reasonably well although I would like to be selling in higher volumes, getting more bulk orders through chains. I’ve got some very colorful staff who’d welcome the challenge of testing their skills in handling bigger deals.
F: And further into the future?
M: I think basically bringing in product improvements. Obviously, cycling as a sport plays a key role in the market people expect ever better equipment, and I need to be upgrading what I produce all the time, so that eventually the whole rankle is what I’d currently term "best".
F: That all makes sense. Now, you referred to the idea of newspaper advertising in our meeting last week.
M: As one way to go.
F: It’s a popular form of advertising of course, but not without its pitfalls—although I certainly wouldn’t want to ignore its many advantages. Bear in mind that most people do not read a paper from cover to cover nor for any length of time. They flick through and dip into it for about ten or twenty minutes and may therefore miss your advertisement. A significant proportion of them won’t be interested in your message anyway, however brilliantly you design it. And of course papers have very skilled design departments who’ll do their best to give you a striking layout. Papers tend not to be kept for very long—people leave them behind on trains and in cafes. You can seek to compensate for this by publishing repeats and variations as often as you wish, of course, but you could find you’re chasing ever lower returns.
M: I’d also wondered about guidebooks. I thought they could be a safe bet, despite having a fairly low circulation. I’ve noticed a fair number of ads in this year’s edition of the tourist guide for the region, for exam-pie, and I feel that it’s a type of publication that people tend to leave lying around for others to read, or borrow, so the exposure could be quite effective throughout the year.
F: Good point, moving onto direct mail. ..
M: Now I’ve been having some doubts there, Rose.
F: Oh?
M: Yeah, I mean, in terms of resources. I understand that it can impact quite well, although the percentage rates I hear quoted don’t strike me as particularly impressive. But assembling the whole thing seems pretty labour-intensive. There’s so much else to be getting on with, without trying to plough your way through some endless list of potential consumers, most of whom may not be interested anyway.
F: Well, that’s certainly something to take into account, but I’d still recommend you to seriously consider doing a mailshot.
M: I’m not ruling it out.
F: And if you do, make sure you take an effective approach, because that envelope and its contents will be saying a lot about you. Your letter could be short and concise or long and explanatory, but it should attract attention to the quality of your operation and generate orders or at least enquiries. And to make people get as far as reading it, you need the right packaging, with colour, fonts and graphics all reflecting the right image for your operation. Impact is everything with a mailshot.
M: OK. And the last possibility was exhibitions.
F: Yes, no A-here I would just urge caution. As with any industry, there are a lot of cowboys operations in the exhibitions field, with unsuitable venues or unrealistically high costs, and you have to make sure that what’s on offer really is of value to you. There again, be clear about what that value might be, because you’re unlikely, even at the best run exhibition, to be flooded with orders — people are looking around, comparing — so it’s really for you to decide as an individual if participating, being away from your office, would pay off or not.
M: Hmm, there’s plenty to think about, and I think. ..
选项
A、increase his number of multiple retailer stockist
B、improve his standing against competitors
C、broaden the skills base of his staff
答案
A
解析
关键信息:I’ve got some very colorablestaff who’d welcome the challenge of testingtheir skills in handling bigger deals.希望通过渠道增加销售,发展有库存的批发商或零售商数量,他们就像是我们的员工一样。故A是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/pMOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Wheremightthisconversationbeheard?
Whatarethespeakerstalkingaboutintheconversation?
Whataretheytalkingabout?
Whenisthedateoftheconference?
Whenisthedateoftheconference?
A、 B、 C、 D、 BThegroupiswatchingamonitorwhileparticipatinginavideoconference.Choice(A)misiden
A、 B、 C、 A邀请在明天的大会致欢迎词的助动词Could询问句。(B)是重复问句中的conference、有重复词错误的错误选项:(C)项No后面无法参加会议的补充说明是由和问句无关的内容构成的,也是错误选项。因此
1.(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.StaffManagement:howtoachieveandmaintainhighm
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
随机试题
手掌肿胀,失去正常凹陷,疼痛剧烈者,考虑为
患者男,31岁,2个月来出现午后低热、盗汗、乏力、消瘦、食欲缺乏,近l周高热、咳嗽、咳痰,痰中带血。痰结核分枝杆菌阳性。应用链霉素抗结核治疗。对患者的痰液简单有效的处理方法是
回答有关3m直尺试验试验方法的测试的问题。楔形塞尺的长度与高度之比不小于(),宽度不大于(),边部有高度标记,刻度读数分辨率小于等于()。
客户讨价还价的能力取决于()等因素。
下列有关合并财务报表抵销处理方法的表述中,正确的有()。
某核反应方程为13H+13H→24He+X。已知12H的质量为2.0136u,13H的质量为3.018u,24He的质量为4.0026u,X的质量为1.0087u。则下列说法中正确的是()。
下列词语中,哪一项不是单义词?()
执行以下程序段后,变量C$的值为()。A$="VisualBasicPrograming"B$="Quick"C$=B$&Ucase(Mid$(A$,7,6))&Right$(A$,11)
在窗体中有一个名为Command1的命令按钮,事件代码如下:PrivateSubCommandlClick()Dimm(10)Fork=1To10m(k)=11-kNextkx=
Veryoldpeopledoraisemoralproblemsforalmosteveryonewhocomesintocontactwiththem.Theirvalues,thiscan’tbe【B1】___
最新回复
(
0
)