首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company. For each question(23-
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company. For each question(23-
admin
2017-03-28
65
问题
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
Whilst producing the prototype, Desmond was
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company.
For each question, 23-30, mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
You have 45 seconds to read through the questions.
[pause]
Now listen, and mark A, B or C.
[pause]
Woman: Today I’m talking to Desmond Butler, Managing Director of Klikset, the construction toy which every youngster wants. Welcome Desmond.
Man: Hello Jenny.
Woman: So, how did it all start?
Man: I’d been running my father’s plastic component business and I’d taken it as far as I could, and was bored. We were producing make-up cases - you know, eye-shadow, lipstick, mascara cases and so on. It was a steady market, although very competitive, but I needed a new challenge. I was getting quite a good income from it, but money isn’t everything.
Woman: So what gave you the idea for Klikset?
Man: I was at a wedding party, sitting in a corner toying with plastic drinking straws on my table thinking about the manufacturing process that made them. I began piecing them together and managed to build a small flat structure. I realised that with the right connectors I could build some impressive objects and I thought this might be the seed idea for a new toy.
Woman: How did you plan to get started?
Man: Well, my initial idea was to develop the toy and sell the concept to a big toy company. I would then retain the contract to make it and get them to sell it under their brand name. I didn’t know anything about the toy market and thought it’d be better to leave the selling to the experts.
Woman: Did it take long to get a prototype ready?
Man: Longer than I’d anticipated. I spent eighteen months refining the straw idea with six lengths of rod connectors before the basic Klikset was ready. Once I’d decided to go down the path that was it. Nothing was going to stop me. If it was a total failure, it would set me back five years financially, but I believed it would catch on eventually.
Woman: So did you go ahead and set up your company then?
Man: I tried to sell it to the big manufacturers, who didn’t want to know. I decided that as they weren’t interested, I would learn their business and do it myself. I researched the toy industry thoroughly. I even applied for jobs in toy shops just so I could go to the interviews and find out more about the business. I also contacted as many store buyers as possible and asked what kind of toys they were looking for. I got a part-time job in a toy factory before setting up Klikset in nineteen ninety-three.
Woman: And was it easy to sell your product?
Man: At first, no. The biggest toy store initially turned me down, but finally I saw their chief buyer Jim Taylor. He liked my business plan, but told me that what I had to offer probably had zero value to him. So I asked for five minutes to do a presentation and I pulled out all the stops. I made a Ferris wheel, a windmill and a bulldozer and within a couple of minutes Jim Taylor was won over. I sold one million pounds worth of toys through his store that first year.
Woman: An amazing success story. But it didn’t stop there, did it?
Man: No. Elto, one of the companies which had turned me down initially, contacted me and said they were interested in my designs after all. So I negotiated a deal with them to form a partnership to make Klikset and market it abroad. I even persuaded them to buy ten per cent of my business for ten million pounds. They wanted a fifty-fifty partnership but I wanted to keep control of my business.
Woman: Finally, Desmond, what do you put your success down to?
Man: Well, however much you plan you can never be sure how things will turn out. You have to make decisions and just live with the consequences. I’ve always learnt something from my mistakes.
Woman: Well thank you Desmond for your wonderful. . .
选项
A、confident of instant success.
B、worried about failing.
C、determined to continue.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/pnsO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutbusinessonline.•Foreachquestion31—40,writeonewordinCAPITALLETTERSonyourAnswerSheet
•Readthefollowingarticleaboutknowledgeacquisitionandthequestionsontheoppositepage.•Foreachquestion15-20,marko
•Readthearticlebelowaboutacompany.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreachquestion(
•Lookatthestatementsbelowandatthefiveextractsfromanewspaperarticleontheoppositepageaboutpeoplewhohaveset
•Readthearticlebelowaboutteam-building.•ChoosethebestwordtofilleachgapfromA,B,CorDontheoppositepage.•For
•ReadthistextabouttheBehavioralInterviewingProcess.•Choosethebestsentencefromthesentencesthatfollowtofilleach
•Readthearticlebelowaboutproblemsofmotivationatwork.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
•Readthejobadvertisementbelow.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.
•Readthistextaboutstressfreehome-office.•Choosethebestsentencefromthesentencesthatfollowtofilleachofthegaps
•RoadthearticleabouttheEuropeanMonetaryUnionandthequestionsbelow.•Foreachquestion15—20,markoneletter(A,B,
随机试题
下列属于甘草药理作用的是
某男性患者常年服用硝酸甘油可以很好地缓解心绞痛急性发作时的症状,但近几个月发作频次明显增加,这时应推荐该患者加用哪种药物以预防心绞痛的发作
下述辅助检查中,哪一项不符合一般重度妊高征的血液生化改变
我国商务部在对来自甲国的进口某产品进行反倾销调查后,初裁决定采取临时反倾销措施,根据《反倾销条例》的规定,下列有关临时反倾销措施的陈述哪些是正确的?()
采用烘干法测定含有石膏土样的含水率时,烘箱的温度可采用()。
一般来说热力一级管网是指()。
企业的持续经营假设包括的内容主要有()。
某上市公司财务会计报告批准报出日为2001年4月20日,该公司在2001年3月份发生的下列事项中,应作为资产负债表日后事项调整事项处理的有()。
穆罕默德
物理层的电气特性有多种标准,其中CCITT的V.11建议中规定(44)。常用的EIARS-232接口的电气特性与CCITT的(45)兼容,在这种电路中,数据“1”的接口电平规定为(46)。在RS-232定义的接口线中,(47)表示计算机请求发送数据,(
最新回复
(
0
)