首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
They do not throw lavish parties. Their editors are not immortalised in films. But the magazines put out by Britain’s supermarke
They do not throw lavish parties. Their editors are not immortalised in films. But the magazines put out by Britain’s supermarke
admin
2012-08-05
42
问题
They do not throw lavish parties. Their editors are not immortalised in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3. 8m. Now there are five, reaching 7. 7m people.
Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say; they also increase loyalty to the brand.
It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7. 3% of all people belonging to social class A—handily beating upscale titles such as Country Living and Vogue.
By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty-cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates.
Which of the following is INCORRECT about the supermarket magazines?
选项
A、They bring out more outside agencies in magazine publication.
B、They collect more accurate data on customers and promote marketing for supermarkets.
C、They are not worth much in publication.
D、They have a promising future in the industry.
答案
A
解析
推理题使用排除法,根据A选项中outside agencies可定位至文中第三段第一句,原句指出大多数超级市场杂志是由外部代理机构出版的,同时随后指出这些杂志的广告不足以支付成本,因此不能推理出更多的代理机构随之产生。因此为错误说法。第五段末句指出从他们的忠诚卡收集的数据帮助他们更能准确定位他们的读者,而且第三段末句指出这类杂志帮助超级市场销售更多的商品,增加了消费者对产品的忠诚度,故B为正确说法。根据第五段第一句中still value in dead trees可知,虽有一定的价值.但仍是dead trees(意为强词出版业中对有限纸质资源的浪费或乱用),因此作者并未认为这类杂志有很大价值,故C为正确表述。根据文章末段最后两句可知,超级市场扩展了他们杂志的领域,传媒零售公司正在向大型传媒企业集团发展,因此他们的发展前景良好,故D为正确描述。因此答案为A。
转载请注明原文地址:https://kaotiyun.com/show/ppmK777K
0
专业英语四级
相关试题推荐
EversinceAesop,fantasyhasplayedanimportantroleinchildren’sliterature.Threenewbookscontinuethetraditionofencha
Areportconsistentlybroughtbackbyvisitorstothe13.S.ishowfriendly,courteous,andhelpfulmostAmericansweretothem
The______cycleoflifeanddeathisasubjectofinteresttoscientistsandphilosophersa-like.
Itwasaboldideatobuildapowerstationinthedeepvalley,butit______aswellaswehadhoped.
Negotiationsarelikelytobe______bythedifferencesbetweenthetwoparties.
Thispassageismostprobablyintendedfor
InNorthBeachinSanFrancisco,wheresomeprettysuperfoodgetsservedeverynight"Absolutelyverysuperfood!""Ireallyli
I______thetrainbutIoversleptthatmorning.
EducationalTVstationsofferteachinginvarious______rangingfromhomenursingtoartappreciation.
WhenChristopherColumbuslandedonAmerica’sshores,heencounteredcopper-shinnedpeoplewhomhepromptlycalled"Indians".Cu
随机试题
凡是在三糖铁琼脂内反应结果为底层产酸不产气,斜面产碱呈红色,不产生硫化氢,无动力,在半固体管内沿穿刺线生长的菌株疑为志贺氏菌。
测量电压时,电压表并联在回路中;测量电流时,把电流表串联在电路中。()
腹腔镜胆囊切除术应采取的体位是
针刺可以治疗妇人阴痛的穴位是
A.锥体外系反应B.癫痫发作C.听神经障碍D.再生障碍性贫血E.血小板减少甲氧氯普胺可引起的典型药源性疾病是()。
在股份有限公司中下列( )人员不得兼任监事。
甲、乙、丙三人共同出资设立了M特殊的普通合伙企业,约定甲、乙、丙共同执业。在甲执业过程中,下列说法正确的是()。
(2017·辽宁)实质教育论的理论基础是()(易混)
在旅游业中,如果说游客的不文明行为是一种“陋习”,有碍观瞻不能不改的话,那么商家的宰客行为就是一种“顽疾”。如果不大力整治,不仅会妨碍旅游业的健康发展,还可能会“恶化”“癌变”,危及整个行业的生命。作者最可能支持的观点是:
下面关于指针的说法中错误的是()。
最新回复
(
0
)