2. 考研
  3. In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、

In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、

admin2013-06-10  53
问题 In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、D、E、F、G……) to fit into each of the numbered blank. There are several extra choices, which do not fit in any of the gaps. (10 points)

    Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. The global giant company with revenues in 1996 of $US 6.4 billion and profits of $553 million started in the 1960s with the company’s founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car.
    One of Nike’s founders, Phillip Hampson Knight had been a top athlete when he was at the University of Oregon. He moved on to become a student at Stanford Business School, but retained his interest in sport. (41)______.
    Subsequently, Knight visited Japan and discovered a manufacturer who fitted the model of the ideal firm—Onituska Tiger Company, which made its own inexpensive, high-quality running shoes.
    (42)______. He suggested to his old college track coach. Bill Bowerman, that they could work together using their skills and interests in sport and business, and capitalise on the cheaper cost of sports shoes from Japan. In 1964 they each, contributed $500 to import Tiger shoes, which Knight began selling from his car at high-school track meets.
    (43)______. Knight and Bowerman developed their own brand name, Nike, named after the Greek winged goddess of victory. They paid a local design student at Portland State University $35 to create the famous "Swoosh" logo, and Bowerman created the innovative pattern called the waffle-sole design, by using his wife’s waffle iron to impose the pattern on the sole of the shoe. By 1972 Nike began ’designing its own shoes and was contracting production out to factories in Asia. With excellent timing and a fair share of good luck, the founders of Nike were perfectly placed to cash in on America’s sports leisure boom during the 1970s, when millions of Americans began jogging and running as part of their personal campaigns to keep fit and healthy.
    (44)______. But at the heart of its constant campaign is the star athlete, a principle that was put in place early in the huge American company’s marketing plans.
    (45)______. Other endorsements came soon after that, such as leading American tennis player Jimmy Connors who won the Wimbledon and the US Open Grand Slam tennis tournaments in 1974 wearing Nike tennis shoes. In 1985, the man who would become one of Nike’s biggest successes, Chicago Bulls rookie basketball player Michael Jordan, endorsed his first line of "Air Jordan" Shoes. The endorsements by star players, encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to $US I billion worth of running, basketball, and tennis shoes in 1986, while creating their first sports clothes under the Nike label.

A. Nowadays, Nike’s products include not only basketball and tennis shoes, but also sports clothes, sports bags, sports caps, etc.
B. Back in the US, Knight got to think that he could actually put his knowledge into practice, and make money.
C. In 1973, the newly formed company implemented its first, and most important marketing strategy, endorsing its first star athlete, running star Steve Prefontaine who in turn used and praised Nike footwear.
D. To reinforce its dominant worldwide presence, Nike spent $US 642 million in 1996 on advertising and promotion.
E. The name of Nike comes from the goddess of victory in Greek mythology.
F. At Stanford he brought his enthusiasm for track sports to his studies, writing a paper on how to create a cheaper, better running shoe using Japanese labour, which was cheaper than American.
G. Worried that the Japanese company might find a more established distributor.

选项
答案C
解析 前段提到最初耐克的战略重点是在美国，C提到这种战略发生改变：1973年，新组成的公司实施了新的战略，和跑步体育明星签约使用和宣传耐克鞋。后面提到和其他明星签约，包括篮球明星乔丹。
转载请注明原文地址:https://kaotiyun.com/show/pqd4777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)