首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2016-02-23
72
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M7】
选项
答案
Fortunately一Unfortunately
解析
语篇错误。根据上下文,上文提到“这样的项目被设计出来,并通过对其影响的衡量,能使我们的营销队伍更加高效”,而下文提到“这样做并不容易”,上下文之间是转折关系,根据所给词汇,要使用其反义,所以改为Unfortunately。
转载请注明原文地址:https://kaotiyun.com/show/pvKO777K
0
专业英语八级
相关试题推荐
The18thcenturywitnessedanewliteraryform—the______modernEnglishnovel,whichiscontrarytothemedievalromance,gives
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
HowtoReadEffectivelyManystudentstendtoreadbookswithoutanypurpose.Theyoftenreadabookslowlyandingreatdetai
Atthebeginningofthe17thcenturytheEnglishlanguagewasbroughttoNorthAmericabycolonistsfromEnglandwhousedthela
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
随机试题
体格检查的基本方法不包括()
毒物或其活化代谢产物排出后,仍具生物学意义的途径是
A.应用安全、疗效确切、质量稳定、使用方便B.安全、有效、方便、廉价C.临床必需、安全有效、价格合理、使用方便、市场能够保障供应D.防治必需、安全有效、价格合理、使用方便、中西药并重、基本保障、临床首选、基层能够配备医疗保险药品目录遴选药品的主要
材料领用单是()。
农、林、牧、渔业是()。
企业年度预算目标的确是必须要解决建立预算目标的指标体系和测算并确定预算目标的指标值两方面的问题。()
几年前,作为一个减少以橡树叶子为食的吉普赛蛾数量的方法,昆虫学家们在橡树林中引进了一种对吉普赛蛾有毒的真菌。从此那个地区的毛虫和成熟的吉普赛蛾的数量都显著下降。昆虫学家由此推论,有毒真菌的出现是导致毛虫和成熟的吉普赛蛾数量下降的原因。以下哪项如果为真,最能
(14)在网络安全管理中尤为重要。
在微机的硬件设备中,有一种设备在程序设计中既可以当做输出设备,又可以当做输入设备,这种设备是___________。
A、$160.B、$180.C、$200.D、$240.A问题问的是男士买手机花了多少钱。根据男士所说Iboughtthis$200mobilephoneata20%discount可知,男士是以20%的折扣买的这部手机。因此,这部
最新回复
(
0
)