首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2012-01-19
48
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: anxious fliers—those concerned with safety, relaxation, and cleanliness and travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.).These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
The train ads were placed among family-oriented TV programs involving nature and America because ______.
选项
A、they could focus on meaningful travel experiences
B、they could increase the effectiveness of the TV programs
C、their profits could be increased by some 15 percent
D、most travel lovers and nervous fliers were believed to be among the audiences
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/qCjd777K
本试题收录于:
公共英语三级笔试题库公共英语(PETS)分类
0
公共英语三级笔试
公共英语(PETS)
相关试题推荐
Whatarethesepeopleplanningtodo?
Writealetterofcomplaint.Thecompanyforwhichyouworkplacesanorderforphotographicpaperandchemicals,however,the
ReadthefollowingtextsfromanarticleinwhichpeopletalkedaboutEnglishstudy.Forquestions61to65,matchthenameofe
Text…Dadwas【C1】______80.Buthealwayslaughed【C2】______myconcerns.Nowthecancercameback.Hehadamonth,two【C3】_
Text…Dadwas【C1】______80.Buthealwayslaughed【C2】______myconcerns.Nowthecancercameback.Hehadamonth,two【C3】_
Text…Dadwas【C1】______80.Buthealwayslaughed【C2】______myconcerns.Nowthecancercameback.Hehadamonth,two【C3】_
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
Applecomputerintroduceditspioneering,user-friendlyMackintoshcomputerin1984.The"Mac"quicklybecamepopularandappear
随机试题
简述因显失公平而订立合同的条件。
某企业已经进入稳定发展时期,将持续经营下去,预测未来年收益额将维持在380万元的水平上,根据资料确定国库券利率为10%,风险报酬率为4%,资本化率为12%,则该企业的评估值最接近()
噻嗪类引起的不良反应不包括
A.膈肌B.肋间内肌C.肋间外肌D.腹肌E.斜角肌用力呼气但腹部活动受限时发生收缩的肌肉是
A.白虎加入参汤B.竹叶石膏汤C.通幽汤D.沙参麦冬汤噎膈,食入不下,纳食则吐,胸膈疼痛,固着不移,肌肤枯燥,舌质紫暗,脉细涩,治宜选用
复合材料基体包括( )。
根据《民事诉讼法》的规定,该纠纷应由()法院管辖。如果亿利公司在判决之前提出先予执行的申请,受诉法院()裁定先予执行。
关于物业管理招标投标的说法,错误的是()
简述夸美纽斯关于“教育适应自然"的思想。
A.qualifiedB.conductedC.reactionsD.privatelyE.responsesF.employersG.conservativeH.presentlyI.surviveJ.pos
最新回复
(
0
)