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  3. The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharkna

The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharkna

admin2018-06-06  61
问题     The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharknado may strike a chord with media bosses who have watched the Internet ravage their business over the past decade. Newspapers have lost readers and advertising to the Internet. Book and music shops have closed for good. Sales of DVDs and CDs have plummeted. The television industry has so far resisted big disruption but that has not stopped doomsayers predicting a flight of advertising and viewers.
    In 2008 Jeff Zucker, then the president of NBC Universal, a big entertainment group, lamented the trend of "trading analogue dollars for digital pennies". But those pennies are starting to add up. And even Mr. Zucker, now boss of CNN Worldwide, a TV news channel, has changed his tune. "Old media is well, well beyond digital pennies." he says.
    What has changed his mind? The surge in smartphones, tablet computers and broadband speeds has encouraged more people to pay for content they can carry around with them. And all-access services, which give unlimited content on mobile devices for a monthly fee, are promoting people to spend more on digital products. After years of wreaking havoc, the Internet is helping media companies to grow. Sanford C. Bernstein, a research firm, reckons online licensing was responsible for about a third of the growth in revenues at CBS, an American media firm, in 2012.
    The most obvious change in the past few years is the decline of "physical" products, such as CDs, DVDs and print newspapers. In 2008 nearly nine-tenths of consumer cash went on them; by 2017 it will be a little over half, with digital grabbing the rest. Newspapers are trying to peddle digital subscriptions; the New York Times has nearly 700,000 online subscribers, but few others have done so well. So there is still a big question. Some wonder whether the prices that can be charged for computerized products "can support the underlying industries if they are not also physical businesses".
    Some media firms need to get bigger and trim costs. But new technology does provide opportunities for media industry. The value of archives is growing in the Internet age; owners can profit from older programs that are rarely broadcast. The Internet can also help firms become cleverer. Concerts have become the lifeblood of the music industry and make up more than half of revenues. Acts used to go on tour to sell albums. Now they put out albums so they can make their living on the road. Publishers are releasing books electronically to test sales before putting them in print, and to adjust prices to drive demand. Experiments that were once impossibly expensive now cost peanuts. The trade of dollars for digital pennies doesn’t always hurt.
Jeff Zucker believed that digital media is gaining its importance most probably because of ______.
选项 A、the emergence of "all-access" services
B、the easy availability of the media content
C、the profitability brought by cyber technology
D、the low price of the monthly fee
答案C
解析 细节题。根据题干定位到第三段。首先题干告知结果是“Jeff Zucker认为数字媒体变得日益重要了”，原因就是来自于后面的语句。A项“全接口服务的出现”；B项“媒体内容容易获得”；C项“数字技术带来的盈利可能”；D项“低廉的月租费用”。A项B项和D项三个选项都可以是原因，都可以是正确答案；但是如果要选择主要原因的话，就要选择一个最佳选项，那就只能是C项了。profitability意为“盈利的能力”。
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