首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
admin
2018-08-25
34
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
What can we learn about the consumer culture in China?
选项
A、It is not as complicated as that outside China.
B、It has not been fully understood yet.
C、Its influence on advertising is still limited.
D、It is one of the most important products of opening up policy.
答案
B
解析
第3段第3句是一个省略句,省略的内容在第2句提及,表明中国对消费文化也不太熟悉,即对它了解还不够,因此B为正确的说法。
转载请注明原文地址:https://kaotiyun.com/show/qHH7777K
0
大学英语六级
相关试题推荐
Attentiontodetailissomethingeveryonecanandshoulddo—especiallyinatightjobmarket.BobCrossley,ahuman-resourceexp
Gulliverhasafriendwhorecentlygaveuphisjobtostudyfor"TheKnowledge",thenotoriouslydifficultprogrammethatLondo
Wesometimesthinkhumansareuniquelyvulnerabletoanxiety,butstressseemstoaffecttheimmunedefensesofloweranimalsto
TheHistoryofChineseAmericans[A]ChinesehavebeenintheUnitedStatesforalmosttwohundredyears.Infact,theChines
TheAmerican【C1】______system,isorganizedaroundabasicallyprivate-enterprise,market-orientedeconomyinwhich【C2】______larg
TheAmerican【C1】______system,isorganizedaroundabasicallyprivate-enterprise,market-orientedeconomyinwhich【C2】______larg
TheAmerican【C1】______system,isorganizedaroundabasicallyprivate-enterprise,market-orientedeconomyinwhich【C2】______larg
Somefuturologistshaveassumedthatthevastupsurge(剧增)ofwomenintheworkforcemayportendarejectionofmarriage.Manyw
Somefuturologistshaveassumedthatthevastupsurge(剧增)ofwomenintheworkforcemayportendarejectionofmarriage.Manywom
随机试题
下列哪项不属于基本数据分析()
试述创建良好人际关系的原则与方法。
传染性单核细胞增多症时使用肾上腺皮质激素可明显减轻症状,其应用的适应证是:()
A.三叉神经B.面神经C.动眼神经D.交感神经E.睫状神经节下列哪一条神经支配眼轮匝肌
女,55岁,左腹部隐痛2个月余,自诉排血便。行纤维结肠镜检查示:脾曲结肠癌(管状腺癌)。决定行左半结肠癌根治性切除术,该手术术前肠道准备不包括下列哪项措施
根据《招标投标法》,招标分为()。
甲公司持有乙公司20%有表决权股份,能够对乙公司生产经营决策施加重大影响。2016年,甲公司将其账面价值为800万元的商品以640万元的价格出售给乙公司。至2016年12月31日,该批商品尚未对外部第三方出售。假定甲公司取得该项投资时,乙公司各项可辨认资产
要研究一国人民生活水平的变化,应该考察下述指标中第()项指标。
お忙しい————を、お越しいただき 申し訳ございません。
Howcanwegetridofgarbage?Dowehaveenoughenergysourcestomeetourfutureenergyneeds?Thesearetwoimportantqu
最新回复
(
0
)