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Even before the opening ceremony, a record had been broken at Sochi; 12 new events, the most for any Olympics, were scheduled to
Even before the opening ceremony, a record had been broken at Sochi; 12 new events, the most for any Olympics, were scheduled to
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2018-03-01
38
问题
Even before the opening ceremony, a record had been broken at Sochi; 12 new events, the most for any Olympics, were scheduled to make their
debut
. Since the first winter Olympics in 1924, the total has swelled from 16 to 98. Some of the latest batch, such as the women’s ski jump, are variations on existing events. Others will be less familiar to the mainly middle-aged audience. This is as the organisers intended.
More than half of all Americans who watched the 2010 winter Olympics on NBC were over 50. Teenagers hardly tuned in. For the main sponsors, which included Coca-Cola and McDonald’s, as well as for broadcasters and advertisers, this was bad news. Teenagers, in particular, have a big influence on their families’ spending habits.
In 1948 the BBC offered 1,000 guineas ($47,000 in today’s money) for the right to broadcast that year’s London summer games. The organisers, fearing this would be too much of a financial strain for the broadcaster, turned it down. That amateur spirit has long since gone the way of the tug-of-war event; global broadcasting rights have been the games’ biggest revenue stream for the past 30 years. In London 2012 they hit $2.6 billion.
When planning the Olympics, says Ian Henry of Loughborough University, organisers only recently started to think about how well a sport plays on television and with young people. They added snowboarding in 1998 and last year considered dropping one of the oldest summer Olympic sports, wrestling. It won a reprieve by cutting the number of rounds, making scoring snazzier and adding more women’s events.
This year’s additions to a tournament were chosen partly because they attract lots of YouTube views and Twitter followers. They include the ski half-pipe; snowboard slope style and the luge team relay. It is all a far cry from curling, in which the team sweep the ice in front of a slowly moving stone—the thrill of which is nicely captured by the sport’s nickname; "chess on ice".
We can learn from Paragraph 4 that ______.
选项
A、there may be more female wrestlers in the games
B、the sport of wrestling has been canceled last year
C、young people may be more interested in video games
D、organizers have considered attracting young people for long
答案
A
解析
选项A和B共同提到wrestling的信息,因此根据这两项可以定位到最后两句:…last year considered dropping one of the oldest summer Olympic sports,wrestling.It won a reprieve by cutting the number of rounds,making scoring snazzier and adding more women’s events.其中“considered dropping…wrestling(考虑取消摔跤)”和“It won a reprieve…(它被暂缓了)”可以使我们确定选项B是错误的。而“adding more women’s events[增加更多女性(摔跤)项目]”与选项A“there may be more female wrestlers in the games”的表述相符,因此选项A项正确。选项C文章未提及,属于无中生有。选项D对应第一句“…organisers only recently started to think about how well a sport plays on television and with young people.”其中“only recently”与该项的“for long”表述不一致,故该项错误。综上所述,答案为选项A。
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0
考研英语一
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【B1】【B7】
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