首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various s
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various s
admin
2019-12-23
72
问题
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various spokespersons took the opportunity to
hammer home
the importance of managing reputation. Reputation is so important these days, they said, that we live in nothing less than a "reputation economy".
The launch of the British corporate-reputation survey was only one of a number of similar launches around the world; and a rapidly growing number of niche businesses, such as Reputation Defender, give people advice on managing their online reputations. For example, they offer tips on how to push positive items up the Google ranking and
neutralize
negative ones.
A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef product was made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the beginning of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ’seasoned beef product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you’re sorry?" that ran advertisements in various news outlets in print and online.
It is easy to see why so many bosses are such eager consumers of this kind of advice. The market value of companies is increasingly determined by things you cannot touch: their brands and their intellectual capital, for example, rather than their factories or fleets of trucks. The idea of "reputation economy" makes intuitive sense: Facebook is worth more than General Motors. At the same time, reputation is getting ever harder to manage. Non-Governmental Organizations can turn on a company in an instant and accuse it of racism or crimes against the environment. Customers can trash its products on Twitter. The objection to the reputation industry is that it depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises. But tobacco companies make vast profits despite their awful reputations.
The biggest problem
with the reputation industry, however, is its central idea: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: The best strategy may be to think less about managing your reputation and concentrate more on producing the best products and services you can. Many successful companies, such as Amazon, Costco, Southwest Airlines and Zappos, have been notable for their intense focus on their core businesses, not for their fancy marketing. If you do your job well, customers will say nice things about you and your products. In his autobiography, John Stuart Mill argued that the best way to attain happiness is not to make happiness your "direct end", but to fix your mind on something else. Happiness is the incidental by-product of pursuing some other worthy goal. The same can be said of reputation.
The word "neutralize" underlined in Paragraph 2 is closest in meaning to________.
选项
A、avoid
B、produce
C、counteract
D、aggravate
答案
C
解析
词义界定。假如不认识neutralize,可以从positive和negative来判断,通过这两个词可知push up与neutralize语义相反,故可判断画线词词义与选项counteract(抵消、中和)最接近,与aggravate(加重)相反。
转载请注明原文地址:https://kaotiyun.com/show/qewO777K
本试题收录于:
CATTI三级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI三级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
Muchoftheresearchonnutrientdeficienciesisbasedongrowingplantshydro-ponically,thatis,insoillessliquidnutrients
GeologyAccordingtotheprofessor,whathavetheresearchersagreedon?
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
TheparticularsymbolicsignificanceofthecavepaintingsinsouthwesternFranceismoreexplicitlyrevealed,perhaps,byther
ThissectionmeasuresyourabilitytounderstandacademicpassagesinEnglish.Therearethreepassagesinthesection.Giveyou
ThenerveendingsintheskinArespondtovariousBstimuli,includingpressure,Cpainful,heat,andDcold.
WeAcouldseehowvariousBfactorscauseperiodsofglobalwarmingandcoolingConlyifwecombinepastdataDwithcurrentknowl
Whyapersonhasnofriendships______somethingthatasurveycannotadequatelyexplain.
随机试题
关于“一事不再罚原则”的表述错误的是()
简述调整谈判人员之间关系的措施。
功能固表止汗的药组是
一男性,24岁,劳动中突然发生剧烈头痛、呕吐和意识不清。体检:浅昏迷,血压120/80mmHg,体温37℃,颈抵抗、颏胸距4横指,克尼格(Kernig)征阳性。右上眼睑轻度下垂,右眼球外展位,右侧瞳孔4mm,光反应迟钝,左侧瞳孔2mm,光反应灵敏。左肢体
评价材料耐久性的重要指标是()。
根据专业审慎要求,基金管理公司以下岗位全部必须取得基金从业资格的是()。
如果游客在饭店休息时患重病,为了节省时间,不要请饭店医务人员抢救耽误时间,直接打120叫救护车送往医院急救。()
( )各级人民政府公安机关均设立督察机构。
由凯米斯倡导的教育行动研究类型是
路由表如下图所示,如果一个分组的目标地址是220.117.5.65,则会被发送给__________端口。(2013年上半年试题)NetworkInterfacenext—hop220.117.I.0/24e0directlyconnecte
最新回复
(
0
)